STW (School to Work) - Marketing & Communications

Cummins Inc.

Posted 12 days ago

Full Time

Florence, Kentucky

Hybrid

Smart Summary

Responsibilities

The role involves supporting marketing program administration, digital marketing initiatives, and content development for the aftermarket team. Additionally, the incumbent will coordinate events, track budgets, and provide administrative support to cross-functional teams.

Qualifications

You have strong written and verbal communication skills, with excellent organizational abilities to manage multiple projects and deadlines. You possess a keen interest in digital marketing, content creation, and marketing technologies, along with a willingness to learn HTML and marketing automation tools.

Must Have Skills for ATS

HTML

Marketing Automation

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Microsoft Word

Microsoft Excel

Microsoft PowerPoint

CRM

Job Description

We are looking for a talented STW (School to Work) - Marketing & Communications to join our Cummins Drivetrain & Braking Systems Aftermarket Team in Florence, KY. 

In this role, you will make an impact in the following ways: 

  • Marketing Program Support: Assist with the administration and execution of promotional programs that support business growth and customer engagement. 
  • Digital Marketing: Support digital marketing initiatives, including email campaigns, marketing automation activities, and content management projects. 
  • Marketing Content Development: Help create and maintain marketing materials such as brochures, flyers, newsletters, presentations, and other customer-facing collateral. 
  • Sales & Customer Support: Fulfill marketing-related requests from internal sales teams and external customers to ensure timely and effective communication. 
  • Event Coordination: Coordinate marketing materials and support activities for trade shows, customer events, and other promotional initiatives. 
  • Project & Budget Tracking: Assist with tracking marketing budgets, monitoring project status, and maintaining organizational reporting tools. 
  • Cross-Functional Collaboration: Work closely with marketing, sales, product management, and other teams to support key business objectives. 
  • Administrative Support: Provide day-to-day administrative and project support for the aftermarket marketing team. 

Responsibilities

To be successful in this role, you will need the following: 

  • Communication Skills: Strong written and verbal communication skills with the ability to create and edit professional marketing content. 
  • Organization: Excellent organizational skills with the ability to manage multiple projects and deadlines simultaneously. 
  • Digital Marketing Interest: Interest in digital marketing, email marketing, content creation, and marketing technologies. 
  • Technical Aptitude: Basic understanding of or willingness to learn HTML and marketing automation tools. 
  • Creative Thinking: Ability to develop innovative ideas and contribute creative solutions to marketing challenges. 
  • Attention to Detail: Strong focus on accuracy, consistency, and quality in all work products. 
  • Microsoft Office Proficiency: Working knowledge of Microsoft Word, Excel, and PowerPoint. 
  • Collaboration: Ability to build relationships and work effectively with cross-functional teams. 

Education: 

  • Currently pursuing a degree in Marketing, Communications, Business, Digital Media, Public Relations, or a related field. 

Experience: 

  • Experience with marketing, communications, content development, or digital media projects through coursework, extracurricular activities, internships, or other relevant experiences. 
  • Experience using Microsoft Office Suite (Word, Excel, and PowerPoint). 
  • Exposure to digital marketing platforms, content management systems, or email marketing tools is a plus. 

Qualifications

  • Graphic Design Experience: Familiarity with Adobe InDesign, Illustrator, Photoshop, or similar design software. 
  • Digital Marketing Knowledge: Exposure to marketing automation, email marketing, or CRM platforms. 
  • HTML Knowledge: Basic understanding of HTML and digital content formatting. 
  • Event Support Experience: Experience supporting events, promotional activities, or customer engagement initiatives. 
  • Analytical Mindset: Ability to track project progress, organize marketing data, and assist with reporting activities. 

Cummins is an equal opportunity employer. Our policy is to provide equal employment opportunities to all qualified persons without regard to race, sex, color, disability, national origin, age, religion, union affiliation, sexual orientation, veteran status, citizenship, gender identity, or other status protected by law.

Cummins Inc.

At Cummins, we empower everyone to grow their careers through meaningful work, building inclusive and equitable teams, coaching, development and opportunities to make a difference. Across our entire organization, you'll find engineers, developers, and technicians who are innovating, designing, testing, and building. You'll also find accountants, marketers, as well as manufacturing, quality and supply chain specialists who are working with technology that's just as innovative and advanced. From your first day at Cummins, we’re focused on understanding your talents, current skills and future goals – and creating a plan to get you there. Your journey begins with planning your development and connecting to diverse experiences designed to spur innovation. From our internships to our senior leadership roles, we attract, hire and reward the best and brightest from around the world and look to them for new ideas and fresh perspectives. Learn more about #LifeAtCummins at cummins.com/careers.
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