Merchandise Marketing Assistant

Bloomingdale's

Posted about 7 hours ago

Full Time

New York, New York

In Person

Smart Summary

Responsibilities

The Merchandise Marketing Assistant supports Division Directors in planning and executing marketing strategies across various channels. They are responsible for managing creative briefs, influencer campaigns, and coordinating product inclusions for promotional media.

Qualifications

You have a Bachelor's degree and 1-2 years of related experience. You possess strong communication, leadership, and interpersonal skills, with a detail-oriented and creative mindset.

Must Have Skills for ATS

Marketing Strategy

Media Planning

Influencer Marketing

Creative Briefs

Vendor Management

Look Books

Job Description

About

Bloomingdale’s makes fashion personal and fun, aspirational yet approachable. Our mission is to guide and inspire our customers to make style a source of creative energy in their lives. We will always strive to make Bloomingdale’s like no other store in the world. Everyone plays a critical role to bring our mission to life. Regardless of position, we believe all colleagues have a voice and access to share their thoughts with every level of leadership. Our colleagues are passionate, driven, entrepreneurial and collaborative. We welcome and embrace diversity of background, thought and opinion while having a lot of fun along the way.

Job Overview

The Merchandise Marketing Assistant (MMA) will support the Division Directors on the planning, execution and management of the marketing strategy and all its components.  In this highly collaborative role, the MMA will partner with all marketing channel owners, vendor partners and merchants on all marketing programs in support of our merchandise and enterprise priorities. 

Essential Functions

  • Manage First Look Review via weekly merchant review, communication and entering merchant edits into system.
  • Paid Media Product Inclusion Management, including collection of product options to include in promotional and editorial media units. 
  • Weekly Cadence; Briefing and Management, including responsibility for translating business priorities into creative briefs and management of exposure tracking across all paid and organic tactics
  • Manage monthly influencer campaign in partnership with Buyers and Fashion Office to include creation of Look books of product to share with influencer network and ensuring balance of product inclusions across strategic brands, key items and trends
  • Support execution of seasonal media strategy; tracking campaign proofs, vendor exposures and coop collections.

Qualifications and Competencies

  • Bachelor's Degree from a 4-year college or university
  • 1-2 years related experience
  • Practices open and continuous communication, values keeping others informed, effectively presenting information in a clear, concise manner
  • Excellent leadership, facilitation, and interpersonal skills, with the ability to work across functional lines and at many levels
  • Ability to think creatively, strategically and technically with a detail oriented mindset
  • Ability to work a flexible schedule based on department and Company needs

  • This role involves performing essential job functions such as communication, collaboration, and use of office and computer systems. Responsibilities include the ability to access and review written and electronic information, and to move within the work environment and interact with workplace materials as needed to carry out job responsibilities.

This job description is not all inclusive; additionally, Macy’s, Inc. reserves the right to amend this job description at any time. Macy’s, Inc. – including Macy’s, Bloomingdale’s, and Bluemercury – is an equal opportunity employer, committed to a diverse and inclusive work environment.

Bloomingdale's

Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s Inc., it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both. When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference. Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business. At Bloomingdale’s, we will always have passion for the business and compassion for each other.
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