Student Marketeer - University of California, Berkeley

Red Bull

Posted 5 days ago

Internship

Berkeley, California

In Person

Smart Summary

Responsibilities

You will act as a brand ambassador by driving product awareness and sales through campus activations, events, and direct consumer interaction. Additionally, you will build relationships with local sales accounts and collegiate influencers to ensure brand visibility and engagement.

Qualifications

You are currently enrolled in university or college and are at least 18 years old. You possess a valid US driver's license and are fluent in English, with the ability to work flexible part-time hours, including evenings and weekends, for a minimum of 15 hours per week.

Must Have Skills for ATS

English

Job Description

Company Description

As a Red Bull Student Marketeer, you are part of the most dynamic and empowered brand and product ambassador program in the world. Reporting to the local Field Marketing Specialist (FMS), you will learn Red Bull’s target group and are responsible for driving the brand image and product understanding on your campus and in the region. You will reach new consumers, excite university students, increase sales, and drive visibility of the Red Bull brand. This includes direct contact with consumers and customers, inviting product trials, and working at Red Bull events to ensure an unforgettable brand experience for consumers. Student Marketeers value flexibility over a 9 to 5 job and love to work in a creative and inclusive working atmosphere.

Job Description

BE A BRAND & PRODUCT AMBASSADOR

Live and breathe the brand personality traits and company values, representing the brand in a premium way through everyday interactions with consumers or customers.

Build and execute a tailored and innovative campus plan that engages students and brings the brand to life at your university.

Create a strong network on and around your campus, establishing and maintaining relationships with key local individuals.

Identify local collegiate content creators in relevant Red Bull scenes and work with your FMS to bring them into the World of Red Bull.

Grow the user base by inviting positive trial and awareness of Red Bull through product sampling to consumers at the right place and right time - answering any questions and concerns from consumers.

Work at Red Bull events, collegiate activations, and supported events to help ensure an unforgettable brand experience for consumers.

Build awareness and encourage participation in the World of Red Bull, including collegiate events and activations.

Increase brand engagement on your Social Media handles through authentic content.

BE A SALES EXPERT

Build relationships with local sales account managers and ensure Red Bull is available and visible in outlets, on your campus and in your region.

Collaborate with sales to open new distribution points for Red Bull within your university campus and beyond.

Leverage relevant assets from the world of Red Bull in order to keep us top of mind in sales accounts.

Ensure perfect execution of defined store standards.

EXECUTIONAL EXCELLENCE

Deliver executional excellence and show love for the details in all areas of your role.

Share ideas and collaborate with your team through regular face-to-face and online interaction.

Plan & report your activities in the dedicated online platform in a timely manner and with accuracy.

Contribute to business development by providing local insights, trends and overall opportunities. 

Qualifications

Must be at least 18 years of age  

Must have a valid US driver’s license  

University or college enrollment required  

Must be fluent in English, additional languages an advantage  

Able to work flexible part-time hours, including some evenings and weekends for a minimum of 15 hours per week 

Immersed in student life with an understanding of the collegiate landscape and local city, including behind-the-scenes activities & hot-spots 

Connected with a diverse range of influential groups and individuals on campus 

Affinity for project management, working 'behind the scenes’, and winning sales 

A team player, willing to represent Red Bull with branded outfits and onboard the Red Bull Mini

Employees may be required to lift and/or move items weighing 25 pounds or more, as needed.

Additional Information

The hourly rate for this position is $21.00/ hour. The hourly rate is subject to change and may be modified.

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

  • Travel: 0-10
  • Benefits Eligible: No
  • Organization: Red Bull North America
  • Job type: Permanent
  • Red Bull

    Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
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