Change the world. Love your job.
Social media is one of TI’s most powerful channels for shaping brand perception and driving engagement from key audiences worldwide. As Channel Strategist for Organic Social Media, you’ll define and evolve the strategy for TI’s global organic social channels, influence high-profile content tied to major company initiatives, and drive innovative storytelling and content engagement across social platforms. Your work will elevate TI’s brand and create measurable impact on business priorities — making this a great opportunity to lead global strategy and storytelling at scale.

What You Will Gain from This Role

• Global strategic experience: Shape social media strategy for worldwide audiences.  
• High-impact visibility: Influence content and tactics      that strengthen and elevate our company's reputation.
• Platform expertise: Build deep knowledge of best practices, emerging trends, competitor insights, and innovative formats, and analyze performance across multiple social platforms
• Cross-functional collaboration: Work with brand marketing, communications, content, creative, regional teams and more to deliver cohesive social media programs.

Key Responsibilities

In this role, you’ll combine creativity, strategy, and analytics to deliver a social presence that inspires and engages audiences worldwide:

• Oversee TI’s global organic social media strategy and execution.
• Develop and manage TI’s global organic editorial calendar.
• Advise on strategic channel tactics such as platforms, formats, copy, and visuals to maximize engagement and reach.
• Review and edit social media copy for clarity, platform best practices, and brand tone; write copy as needed.
• Define and track key performance metrics; monitor regularly and use learnings to inform strategy.
• Consult on social strategy for events, company news, culture, thought leadership, and other high-impact moments.
• Serve as primary contact and consultant for regional teams to align global and local strategies.
• Manage publishing processes, tools, dashboards, and stakeholder communication for organic social.
• Leverage tools to enable social monitoring for high-impact campaigns, announcements, tradeshows and other critical moments in time. 
• Stay current on emerging platforms, trends, content formats, and competitor strategies.
• Collaborate with brand marketing, creative ops, and regional teams to deliver cohesive social programs and stories globally.
• Maintain and update social media strategies, best practices and resources for global teams by staying informed with the ever-changing platform capabilities.
• Make data-driven recommendations to create engaging social content for key audiences.
• Work closely with the broader social team to integrate strategies across paid, organic, advocacy, and community management.

The Ideal Candidate

You’re a true social media and content enthusiast—someone who enjoys digging into platform trends and capabilities, understanding the ‘why’ behind content performance, and experimenting with creative content and engagement strategies that inspire our social community. You have a knack for visual storytelling, writing and editing, with the ability to adapt tone and style for different audiences. You’re curious and analytical, eager to learn from performance data, and use insights to make content better every time. Creativity excites you, and you love crafting stories that stand out and capture attention. Most importantly, you’re bold and proactive—ready to take ownership, make clear and confident recommendations, and drive ideas forward. You thrive in dynamic environments, collaborate easily across teams and regions, and are eager to shape TI’s global social presence and influence how millions engage with our brand.

What Success Looks Like

• A clear strategic vision for TI’s organic social channels
• Strong storytelling executed consistently worldwide.
• Increased engagement, reach, and channel contribution to business priorities.
• Scalable global processes with strong regional partnership.
• Continuous learning, testing, and innovation in content and channel strategy.
• Strong collaborative mindset and influence to bring social strategy to life.

Why TI?

• Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
• We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
• Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us. Please find our country-specific benefits here

About Texas Instruments Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, data center, personal electronics and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.
If you are interested in this position, please apply to this requisition.