Associate Marketing Specialist

Q2

Posted about 22 hours ago

Full Time

Austin, Texas

Hybrid

Smart Summary

Responsibilities

The role focuses on overseeing and managing the marketing technology stack to provide scalable business solutions for marketing and sales teams. Responsibilities include implementing and refining tools for CRM, automation, and analytics while acting as a technical liaison to IT.

Qualifications

You have a Bachelor's degree in Computer Science, Marketing, or a related field, and ideally about one year of B2B marketing experience. You have strong technical skills in Google Analytics, Google Tag Manager, Salesforce, and marketing automation, including forms and landing pages, nurturing streams, lead scoring, and progressive profiling. You can translate business strategy into marketing execution and act as a 'player-coach' for the marketing technology stack.

Must Have Skills for ATS

Google Analytics

Google Tag Manager

Salesforce

Marketing Automation

Landing Page Creation

Lead Nurturing

Lead Scoring

Progressive Profiling

Content Management System (CMS)

Content Publishing

Forms Management

Job Description

As passionate about our people as we are about our mission.

Why Join Q2?

Q2 is a leading provider of digital banking and lending solutions to banks, credit unions, alternative finance companies, and fintechs in the U.S. and internationally. Our mission is simple: build strong and diverse communities through innovative financial technology—and we do that by empowering our people to help create success for our customers.

What Makes Q2 Special?

Being as passionate about our people as we are about our mission. We celebrate our employees in many ways, including our “Circle of Awesomeness” award ceremony and day of employee celebration among others! We invest in the growth and development of our team members through ongoing learning opportunities, mentorship programs, internal mobility, and meaningful leadership relationships. We also know that nothing builds trust and collaboration like having fun. We hold an annual Dodgeball for Charity event at our Q2 Stadium in Austin, inviting other local companies to play, and community organizations we support to raise money and awareness together.

SUMMARY Q2 is seeking a Marketing Specialist to work with our Marketing Operations team and oversee our Marketing tech stack. This role will help vet, implement, troubleshoot, and manage our tech stack. The ideal candidate for this role is highly technical and business-savvy, with demonstrable expertise in both marketing and technology. This role requires a technical manager and marketing influencer with excellent communication skills for both audiences. We are looking for a forward thinker that keeps Q2 on the forefront of marketing innovation.RESPONSIBILITIES: • A key priority of this role is to provide efficient, effective and scalable business solutions to the marketing and sales teams. • Will be fully engaged with the design, implementation, execution, measurement and refinement of core marketing technologies including compliance, content management, publishing, web analytics, marketing automation and CRM solutions. • Collaborate with fellow marketers, sales professionals, business analysts and marketing leaders to translate business strategy into marketing execution, as well as promote technical capabilities into business benefits. • Act as a “player-coach” within the marketing technology team including “super user” access to our technology stack. • Work in close partnership with our analyst to align on tracking implementation & schema used for reporting & visualizations. • Provide systems and processes that enable organizational learning and insights for improved customer intelligence and messaging. • Ability to act as marketing liaison to IT and provide support for the marketing technology stack • Ensure accurate data is securely & effectively collected, managed, and shared across systems within marketing and sales teams. • Ensure all security, availability, confidentiality, privacy policies and internal controls are adhered to for compliance. • Require you to help educate and evangelize capabilities and best practices to the broader team. • Experience gathering and refining requirements based on technical needs for marketing software purchases and partnerships EXPERIENCE AND KNOWLEDGE: • Bachelor’s degree or equivalent in Computer Science, Marketing or related field • Ideally one year of experience preferably with B2B marketing • Excellent technical skills, creativity, analytical abilities and strong communication skills • Sound knowledge of marketing principles, strategies and theories • Experience managing marketing automation platforms managing functions including supporting forms and landing pages, creating nurturing streams, progressive profiling and lead scoring • Experience using Google Analytics, Google Tag Manager and Salesforce (specifically lead routing rules and processes) • Must be an energetic self-starter who works well independently and, in a team setting

This position requires fluent written and oral communication in English.

Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.

Health & Wellness

  • Hybrid Work Opportunities

  • Flexible Time Off 

  • Career Development & Mentoring Programs 

  • Health & Wellness Benefits, including competitive health insurance offerings and generous paid parental leave for eligible new parents 

  • Community Volunteering & Company Philanthropy Programs 

  • Employee Peer Recognition Programs – “You Earned it”

Click here to find out more about the benefits we offer.

Our Culture & Commitment:

We’re proud to foster a supportive, inclusive environment where career growth, collaboration, and wellness are prioritized. And our benefits go beyond healthcare—offering resources for physical, mental, and professional well-being. Click here to find out more about the benefits we offer. Q2 employees are encouraged to give back through volunteer work and nonprofit support through our Spark Program (see more). We believe in making an impact—in the industry and in the community.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, genetic information, or veteran status.


Applicants in California or Washington State may not be exempt from federal and state overtime requirements

Q2

Q2 is a financial experience company dedicated to providing digital banking and lending solutions to banks, credit unions, alternative finance, and fintech companies in the U.S. and internationally. With comprehensive end-to-end solution sets, Q2 enables its partners to provide cohesive, secure, data-driven experiences to every account holder – from consumer to small business and corporate. Headquartered in Austin, Texas, Q2 has offices throughout the world and is publicly traded on the NYSE under the stock symbol QTWO. To learn more, please visit Q2.com. Interested in working for Q2? We are hiring! Visit our careers page here: https://www.q2.com/careers.
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