Customer Advocacy Intern

Cribl

Posted 9 days ago

Internship

San Francisco, California

Remote OK

Smart Summary

Responsibilities

The intern will organize customer stories and reference data to support go-to-market teams and marketing initiatives. They will also prototype AI workflows to streamline the identification of customer advocates and the production of case studies.

Qualifications

You have a Bachelor's degree in marketing or communications (graduating in 2026) and a strong eye for organizing content, systems, and workflows. You have hands-on experience with Salesforce data management and Excel, and you’re excited to design AI-enabled workflows to support customer advocacy and GTM programs. You also bring excellent written communication, curiosity about how customer voice shapes brand, and a collaborative, proactive approach in a fast-moving environment.

Must Have Skills for ATS

Salesforce

Excel

AI workflows (LLM-driven)

CRM data management

Job Description

Join the company that’s building the telemetry infrastructure for the AI era. At Cribl, we partner with IT and Security teams at many of the world’s biggest enterprises, including half of the Fortune 100, to bridge the gap between AI ambition and infrastructure reality. As the AI Platform for Telemetry, we give customers the choice, control, and flexibility to manage and analyze telemetry for both humans and agents, so they can build what’s next.

We’re one of the fastest‑growing private companies and a leading player in a massive, fast‑moving market. With a global workforce, we’re remote‑first and grounded in a simple idea: software is a people business. Cribl is the place where curious, collaborative people can do their best work, grow fast, and bring their full selves to the herd.

Why You'll Love This Role

Customer Advocacy at Cribl is all about turning customer success into momentum for our customers, for our field teams, and for the market. The team helps identify, shape, and activate real customer stories across sales, events, brand, demand generation, community, and thought leadership so that customer proof is easier to find, easier to use, and more impactful.

In this role, you’ll get hands-on experience bringing this work to life. You’ll support projects that make customer proof more usable and reusable across the business, including improving customer reference data and preparing content for AI and LLM consumption. Additionally, you will have the opportunity to build AI workflows that enable our GTM teams to move faster while creating scalable foundations for customer storytelling programs, like CriblCon.

You’ll also get exposure to how a modern advocacy team operates cross-functionally, strategically, and with a deep focus on customer value. At Cribl, customer stories are not side assets; they are a core part of how we build trust, credibility, and market momentum.

This internship is designed to provide hands-on experience in marketing, process development, program support, and exploratory work. You’ll have clear guidance, exposure to the broader team, regular feedback, and the opportunity to present your work at the conclusion of the internship.

You’ll leave with a stronger understanding of customer advocacy, cross-functional marketing, content operations, and how companies build scalable customer-led growth motions. Crucially, you will build AI fluency, moving beyond simple tool usage to learning how to design and implement AI workflows that streamline GTM processes, preparing you to be a leader in the AI-era workplace.

This is a 12-week internship scheduled for 35 hours per week.

As An Active Member Of Our Team, You Will…

  • Organize and tag customer stories, quotes, and case study content so field and marketing teams can quickly find the right proof for the right moment.
  • Help repurpose and build customer content into structured snippets, prompts, templates, and other formats that are easier to use in AI and LLM-driven workflows.
  • Clean up and enrich customer reference data in Salesforce, including referenceability status, product, industry, and use case metadata.
  • Analyze key friction points in manual processes to propose and prototype AI workflows for tasks like advocate identification and case study production.
  • Support customer speaker workflows for CriblCon, including tracking, coordination, and materials support.
  • Document and improve workflows so GTM teams can easily request, discover, and activate customer proof in their day-to-day work.
  • Partner across advocacy, marketing, and adjacent teams to help scale customer-led storytelling and advocacy programs.

If You’ve Got It - We Want It

  • A BA or BS degree from an accredited college or university (graduated in 2026), ideally in marketing, communications, or similar.
  • Strong attention to detail and an instinct for organizing content, systems, and workflows.
  • Excellent written communication skills and an interest in storytelling, content strategy, or customer marketing.
  • Curiosity about how customer voice influences brand, pipeline, and go-to-market success.
  • Comfort working in spreadsheets, systems, and structured processes without losing sight of the bigger story.
  • A collaborative, proactive approach and excitement about learning in a fast-moving environment.
  • Proactive interest in leveraging AI to design and optimize workflows.

Hourly rate: $25 - $30

#LI-KM1

#LI-Remote

Bring Your Whole Self

Diversity drives innovation, enables better decisions to support our customers, and inspires change for the better. We’re building a culture where differences are valued and welcomed, and we work together to bring out the best in each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or any other applicable legally protected characteristics in the location in which the candidate is applying.

Interested in joining the Cribl herd? Learn more about the smartest, funniest, most passionate goats you’ll ever meet at cribl.io/about-us

Cribl

Cribl, the AI Platform for Telemetry, empowers enterprises to manage and analyze telemetry for both humans and agents. Trusted by organizations worldwide, including half of the Fortune 100, Cribl bridges the gap between AI ambition and infrastructure reality. No lock-in. No data loss. No compromises. Cribl’s vendor-agnostic platform ensures data remains portable and interoperable. By cost-effectively handling increasing data volume and variety without delay, Cribl gives enterprises the choice, control, and flexibility to build what’s next.
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