Digital Performance Specialist 1

GP Strategies

Posted about 11 hours ago

Full Time

Troy, Michigan

Remote OK

Smart Summary

Responsibilities

Act as a digital advisor for dealers to optimize their online presence and drive adoption of digital programs. Lead the execution of go-to-market strategies across websites, advertising, lead management, and social media.

Qualifications

You have a Bachelor's degree and 1-2 years of experience in digital marketing or advertising. You possess working knowledge of SEO, SEM, social media, CRM, and digital retail strategies, along with strong consulting and relationship-building skills.

Must Have Skills for ATS

SEO

SEM

Social Media

CRM

Digital Retail Strategies

Salesforce

Job Description

Drive Digital Transformation. Empower Dealer Success.
Are you passionate about digital strategy and helping businesses thrive online? As a District Digital Performance Specialist, you’ll be the go-to consultant for a group of dealers, guiding them to optimize their digital presence and performance. This role blends strategy, coaching, and execution—making you a key player in shaping the future of automotive retail.

What You’ll Do:

  • Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs.

  • Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance.

  • Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies.

  • Conduct digital assessments, review KPIs, and develop actionable plans to improve results.

  • Coordinate website customizations, resolve vendor issues, and quarterback technical support requests.

  • Lead execution of divisional go-to-market strategies across key digital areas: 

    • Websites & digital advertising

    • Consumer marketing

    • Lead management

    • Service optimization

    • Social media & reputation management

    • Digital signage and more

What Makes You a Great Fit:

  • Bachelor’s degree and 1–2 years of experience in digital marketing or advertising.

  • Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies.

  • Strong consulting and relationship-building skills—you know how to become a trusted advisor.

  • Excellent communication and time management skills in a fast-paced environment.

  • Ability to travel up to 20% and adapt to varying levels of dealership digital expertise.

Preferred Qualifications:

  • Automotive or dealership experience.

  • Familiarity with Salesforce and performance consulting processes.

GP Strategies

In a world moving at the pace of AI, GP Strategies is The Learning Velocity Company™, amplifying your people’s potential at the speed of opportunity. For 60 years, we’ve been home to the smartest minds in learning and development. Now we’re taking that expertise into the AI-first age, where organizations must learn continuously to stay current. Skills evolve in months, not years. Business strategies shift faster than traditional training cycles. Learning must keep up. We help you learn at the pace your business demands—keeping capabilities current as needs evolve, serving up quality content when people need it, and matching business velocity with learning velocity. We deliver with speed that keeps pace with market change, relevance to your actual work and context, and quality that drives performance through a future-proof skills architecture. Whether launching AI transformation, building skills-based capabilities, or enabling continuous learning, we are the trusted partner that leaders rely on to navigate transformation with confidence.
Runway Icon
Boost Your Interview Chances

With Runway

See Your Fit for This Role

1-5 min

Your Score

?

Top Applicants

90%

Your Job Search Advantage

Key Gaps & Next Steps:

Address these in your resume & Interview

Top Strengths For This Role

Highlight these in your cover letter & interview

Your Interview Guide

A Personalized Interview Strategy

Freshest Opportunities

Never Miss a Good Fit

Get notified when jobs mach your criteria