Job Summary:

Works across broader Marcoms team and with stakeholders to support the creation and execution of marketing communications campaigns, driving engagement with target audiences, and contributing to Cummins growth.

Key Responsibilities:

Contributes to the execution of marketing communication strategies, drafts marketing communication plans and assets. Executes and monitors marketing communications tactics, providing feedback to ensure successful outcomes. Works across teams and partners to deliver engaging and relevant messaging and content for various marketing channels, including web, social media, email marketing, and other collateral. Keeps business and product teams apprised of the status of marketing communications materials. Maintains strong communication among key leaders and critical stakeholders. Assists with project, account, and supplier management employing knowledge of effective marketing and general business understanding. Prepares and executes virtual and in-person events that create memorable experiences and deepen connections to Cummins brand. Assists in monitoring and analyzing campaign performance data, providing insights and recommendations to improve marketing efforts. Applies knowledge of digital marketing tools, trends, and channels to optimize marketing efforts. Digital Only: Responsible for assisting in planning, executing, and managing digital marketing campaigns to promote products, services, or brands through digital channels. Learns, adheres to, and champions Cummins brand.