Marketing Specialist

Liberty Mutual Insurance

Posted 3 days ago

Full Time

Boston, Massachusetts

In Person

Smart Summary

Responsibilities

Coordinate acquisition direct mail campaigns and support marketing communications for telematics offerings. Ensure product messaging is accurate and consistent across all marketing touchpoints and channels.

Qualifications

You have a Bachelor's degree in Marketing, Business, or Communications, or equivalent experience, along with at least one year of relevant marketing experience. You are highly organized with strong project coordination skills and comfort using marketing technology to manage multiple priorities in a fast-paced environment.

Must Have Skills for ATS

Direct Mail Execution

Telematics Marketing

Product Messaging

Project Coordination

Marketing Tools/Technology

Job Description


Description

Liberty Mutual is a best-in-class marketing organization focused on experiences that feel relevant, timely, and trustworthy. This role sits where that ambition becomes reality. You’ll help deliver acquisition direct mail campaigns with excellence, support telematics initiatives that improve the customer experience and drive enrollments, and protect the accuracy of product messaging across marketing touchpoints. You’ll gain exposure to how marketing, product, analytics, and operations come together—while developing the skills to grow your career in a high-visibility, high-impact area of the business. 

This is an ideal opportunity for an early-career marketer who’s eager to learn, highly organized, and excited to build skills at the intersection of marketing execution, operations, and performance. 

Responsibilities:

You’ll support the team across three key areas that drive acquisition growth and customer experience: 

  1. Direct Mail Execution: You’ll coordinate and support key acquisition direct mail campaigns, including: 

  • Managing timelines, routing, approvals, and launch readiness across multiple campaigns. 

  • Coordinating with Creative, Agency Partners, Analytics and internal stakeholders to ensure smooth delivery. 

  • Ensuring creative, offer details, and required disclosures are correct prior to production. 

  • Maintaining documentation to support operational excellence and auditability. 

  1. Telematics Marketing Support: You’ll support marketing communications tied to telematics offerings and experiences, including: 

  • Coordinating execution of telematics-related customer communications and acquisition/support materials. 

  • Partnering with the Product team to ensure messaging aligns to the telematics value proposition and customer journey. 

  • Supporting updates and ongoing improvements based on performance insights, operational changes, and evolving product needs. 

  1. Product Marketing Messaging: You’ll help ensure Liberty Mutual products and services are represented clearly, consistently, and accurately across marketing communications by: 

  • Reviewing messaging for accuracy (product naming, features/benefits, eligibility, offer details, and required language). 

  • Partnering with Consumer Insights to understand optimal marketing messages and applying learnings to our glossary. 

  • Supporting continuous improvement of templates, messaging standards, and workflows that reduce rework and improve speed-to-market. 

Success looks like… 

  • Direct mail campaigns executed on time, with clean handoffs and accuracy. 

  • Telematics-related marketing support is responsive, organized, and aligned to the customer experience and product strategy. 

  • Product/offer messaging is accurate and consistent across channels, reducing downstream corrections and improving customer clarity. 

  • Stakeholders experience you as proactive, dependable, and easy to partner with. 

Qualifications
  • Bachelor’s degree in Marketing, Business, Communications (or equivalent experience). 

  • 1+ year of relevant experience (corporate, agency, or comparable). 

  • Strong project coordination and attention to detail; able to manage multiple priorities in a fast-paced environment. 

  • Strong written and verbal communication skills. 

  • Comfort learning and using marketing tools/technology. 

  • Ability to coordinate with external agencies/vendors and internal cross-functional stakeholders.

About Us

Pay Philosophy: The typical starting salary range for this role is determined by a number of factors including skills, experience, education, certifications and location. The full salary range for this role reflects the competitive labor market value for all employees in these positions across the national market and provides an opportunity to progress as employees grow and develop within the role. Some roles at Liberty Mutual have a corresponding compensation plan which may include commission and/or bonus earnings at rates that vary based on multiple factors set forth in the compensation plan for the role.

At Liberty Mutual, our goal is to create a workplace where everyone feels valued, supported, and can thrive. We build an environment that welcomes a wide range of perspectives and experiences, with inclusion embedded in every aspect of our culture and reflected in everyday interactions. This comes to life through comprehensive benefits, workplace flexibility, professional development opportunities, and a host of opportunities provided through our Employee Resource Groups. Each employee plays a role in creating our inclusive culture, which supports every individual to do their best work. Together, we cultivate a community where everyone can make a meaningful impact for our business, our customers, and the communities we serve.

We value your hard work, integrity and commitment to make things better, and we put people first by offering you benefits that support your life and well-being. To learn more about our benefit offerings please visit: https://www.libertymutualgroup.com/about-lm/careers/benefits

Liberty Mutual is an equal opportunity employer. We will not tolerate discrimination on the basis of race, color, national origin, sex, sexual orientation, gender identity, religion, age, disability, veteran's status, pregnancy, genetic information or on any basis prohibited by federal, state or local law.

Fair Chance Notices

Liberty Mutual Insurance

At Liberty Mutual, we believe progress happens when people feel secure. For more than 110 years we have helped people and businesses embrace today and confidently pursue tomorrow by providing protection for the unexpected and delivering it with care. A Fortune 100 company with more than 40,000 employees in 28 countries and economies, we are the ninth largest global property and casualty insurer and generate more than $50 billion in annual consolidated revenue. We operate through three strategic business units: US Retail Markets, providing auto, home, renters and other personal and small commercial lines property and casualty insurance to individuals and small businesses countrywide; Global Risk Solutions, delivering a full range of comprehensive commercial and specialty insurance, reinsurance and surety solutions to mid-size and large businesses worldwide; and Liberty Mutual Investments, deploying more than $100 billion of long-term capital globally across its integrated platform to drive economic growth, power innovation and secure Liberty Mutual’s promises. For more information, visit www.libertymutualinsurance.com.
Runway Icon
Boost Your Interview Chances

With Runway

See Your Fit for This Role

1-5 min

Your Score

?

Top Applicants

90%

Your Job Search Advantage

Key Gaps & Next Steps:

Address these in your resume & Interview

Top Strengths For This Role

Highlight these in your cover letter & interview

Your Interview Guide

A Personalized Interview Strategy

Freshest Opportunities

Never Miss a Good Fit

Get notified when jobs mach your criteria