Benefits:

• 401(k)
• 401(k) matching
• Bonus based on performance
• Employee discounts
• Opportunity for advancement
• Profit sharing
• Training & development
• Wellness resources

Local Digital Growth & AI Content Specialist

SERVPRO of Bear/New Castle & SERVPRO of Upper Darby

SERVPRO of Bear/New Castle and SERVPRO of Upper Darby are looking for a highly driven, execution-focused Digital Growth & AI Content Specialist to help us aggressively grow our local online presence, search visibility, content systems, and digital authority.

This is NOT a traditional corporate marketing position.

This is a real-world operational growth role focused on:

•  local SEO 
•  Google Business Profile growth 
•  AI-assisted content creation 
•  short-form video/media 
•  website content 
•  operational content systems 
•  local digital authority building 
•  PPC support 
•  measurable execution 

We are building a true local digital growth system around real jobs, real projects, real people, and real operational content.

IMPORTANT — PLEASE READ BEFORE APPLYING

This is NOT a role for someone expecting:

•  extensive daily training 
•  constant hand-holding 
•  a fully built marketing department 
•  highly structured corporate onboarding 
•  a “sit around waiting for assignments” environment 

We move quickly and operate in a fast-paced real-world service business.

However…

We ARE open to ambitious self-learners who are:

•  highly coachable 
•  consistent 
•  dependable 
•  strong executors 
•  comfortable learning independently 
•  able to improve rapidly through repetition and real-world experience 

You do NOT need to be a senior SEO expert.

But you SHOULD already have:

•  SOME content creation experience 
•  strong computer/software skills 
•  comfort with technology 
•  comfort learning AI tools 
•  ability to stay organized 
•  ability to execute consistently without constant reminders 

This role may be a great fit for:

•  someone early in their career 
•  a motivated college student 
•  a recent graduate 
•  someone self-taught in content/media/SEO 
•  someone already creating content online 
•  someone interested in AI, digital growth, and business systems 

Real Operational Involvement

This is NOT a desk-only position.

You will regularly:

•  visit active jobsites 
•  capture photos/videos/content 
•  work directly with production teams 
•  help document projects 
•  assist with before/after content 
•  help generate customer reviews 
•  interview team members/customers when appropriate 
•  learn restoration terminology and operations 
•  become knowledgeable in water, fire, mold, reconstruction, and emergency services 

The goal is to create REAL local authority content based on REAL operational experience.

Core Responsibilities

Google Business Profile Growth

•  Daily GBP posting 
•  Photo uploads 
•  Review monitoring/responding 
•  Helping drive customer review generation 
•  Service updates 
•  Supporting local ranking improvement 
•  Monitoring competitors and local visibility 

Website & Local SEO

•  Assisting with website updates 
•  Building and improving service pages 
•  Local SEO optimization 
•  FAQ and how-to content creation 
•  Geo-targeted content updates 
•  Helping improve website conversion rates 
•  Supporting long-term local authority growth 

Content & Media Creation

•  Organizing field photos/videos 
•  Creating short-form content 
•  Assisting with AI-generated content 
•  Building repeatable media systems 
•  Helping capture real operational content 
•  Building and supporting Facebook, Instagram, TikTok, YouTube, and other digital platforms 

AI & Technology Systems

•  Learning and utilizing AI tools 
•  Assisting with digital workflow systems 
•  Improving operational efficiency 
•  Helping leadership implement scalable systems 
•  Supporting AI-assisted content production 

PPC & Digital Growth Support

•  Assisting with Google Ads / PPC campaigns 
•  Supporting lead generation efforts 
•  Monitoring campaign performance 
•  Assisting with digital growth initiatives 

What We Care About Most

We care FAR more about:

•  consistency 
•  follow-through 
•  reliability 
•  accountability 
•  work ethic 
•  organization 
•  adaptability 
•  learning ability 
•  execution 
•  attitude 

than we do about fancy resumes or marketing buzzwords.

This Role Is NOT Ideal For Someone Who:

•  needs constant supervision 
•  struggles with follow-through 
•  wants highly structured corporate training 
•  gets overwhelmed easily 
•  dislikes learning new technology 
•  wants a slow-paced environment 
•  likes talking about ideas more than executing them 

This Role IS Ideal For Someone Who:

•  likes building things 
•  enjoys learning quickly 
•  enjoys AI tools and technology 
•  likes creating content 
•  enjoys measurable growth 
•  wants real-world business experience 
•  wants long-term opportunity 
•  enjoys solving problems 
•  wants to grow with a company 
•  enjoys fast-paced environments 

Preferred Experience (Not All Required)

•  ChatGPT, Claude, Gemini and/or other AI tools 
•  Google Business Profile 
•  Basic SEO knowledge 
•  Basic website editing 
•  Short-form video editing 
•  Photography/video creation 
•  Marketing/content experience 
•  Google Ads/PPC exposure 
•  Social/content posting 

Compensation

Compensation based on:

•  experience 
•  capability 
•  consistency 
•  execution 
•  growth potential 

Potential for:

•  performance bonuses 
•  long-term growth 
•  expanded leadership responsibilities