Position Summary
The Internet Sales Specialist is responsible for managing and converting inbound digital leads
into appointments and sales. This role is critical to driving showroom traffic, maintaining fast
response times, and delivering a consistent, professional customer experience across all digital
channels.

The ideal candidate is process-driven, highly organized, comfortable on the phone, and
motivated by performance metrics.

Key Responsibilities
● Respond to all inbound internet leads (website, OEM, third-party, chat, text) within
defined response time standards
● Manage leads through the CRM from initial contact to appointment, sale, or disposition
● Make outbound follow-up calls, texts, and emails to nurture active and unsold leads
● Set and confirm appointments with the goal of high show and close rates
● Maintain accurate and timely CRM activity, notes, and lead status updates
● Communicate effectively with Managers and showroom teams to ensure smooth
handoffs
● Follow approved messaging, scripts, and digital sales processes
● Work daily task planners and unsold follow-up campaigns
● Support promotions, inventory pushes, and manufacturer initiatives
● Maintain professionalism and brand standards in all customer communications

Performance Expectations
● Lead response time compliance
● Customer contact rate
● Appointment set rate
● Appointment show rate

● Sales conversion rate
● CRM activity and follow-up consistency
● Customer experience and online reputation impact

Qualifications

Qualifications
● Previous internet sales, BDC, or call center experience preferred (automotive or
powersports a plus), but not required
● Strong phone skills and written communication
● Comfortable with CRM systems and digital retail tools
● Ability to work in a fast-paced, performance-driven environment
● Strong time management and follow-up discipline
● Professional appearance and customer-first mindset

Schedule & Compensation
● Full-time position; schedule may include evenings and weekends
● Compensation includes hourly plus performance-based incentives

Our staff is the core of our group, we've created a lifestyle for our employees, as opposed to just providing part-time jobs at a motorcycle shop. We hire good people and hold them to a very high standard. After all we are all enthusiasts at the end of the day, most of our staff members ride with the same customers who use us for sales, service and parts. Education and training are one of the keys to our success, we are always striving to be the best, most informed and highly knowledgeable in our products, services, industry and community as a whole. This is an ongoing process and it never ends. Today, RideNow Powersports is comprised of over 50 full-service dealerships offering ATV's, Motorcycles, Personal Watercraft, and UTV's for sale in Arizona, California, Florida, Kansas, Nevada, North Carolina, Texas, Louisiana, Ohio, Oklahoma and Washington. We stock quality products from trusted manufacturers like Polaris, Can-Am®, Honda, Kawasaki, Suzuki, and Yamaha. Our incredible line-up of motorcycles includes bikes from BMW, Triumph, Ducati, Moto Guzzi, Aprilia, and Royal Enfield, as well as specialty dealerships for our legendary Harley-Davidson® and Indian Motorcycles®.

Internet Sales Specialist - RideNow Burleson

Internet Sales Specialist - RideNow Burleson

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