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Performance Marketing Specialist

Talentgrator

Posted 3 months ago

Full Time

, Georgia

Remote OK

Smart Summary

Responsibilities

Own and manage multi-channel paid acquisition campaigns to generate and scale qualified B2B leads. Optimize campaign performance, lead quality, and conversion funnels while collaborating with Product Marketing and Design teams.

Qualifications

You have at least 1 year of experience in Performance Marketing or Paid Acquisition, with a strong understanding of B2B lead generation and funnel logic. You are adept at planning, launching, and optimizing multi-channel acquisition campaigns, analyzing performance, and utilizing A/B testing for data-driven decision-making.

Must Have Skills for ATS

Paid Acquisition

B2B lead generation

paid social

retargeting

display campaigns

multi-channel acquisition campaigns

landing pages

conversion funnels

analytics

tracking tools

CPL

CAC

A/B testing

attribution

Job Description

  • 1+ year in Performance Marketing / Paid Acquisition.
  • Experience with B2B lead generation.
  • Experience with paid social, retargeting, display campaigns.
  • Managing multi-channel acquisition campaigns.
  • Experience working with landing pages and conversion funnels.
  • Familiarity with analytics and tracking tools.
  • Plan, launch, and optimize paid acquisition campaigns.
  • Strong understanding of B2B lead generation and funnel logic.
  • Ability to analyze campaign performance and optimize CPL/CAC.
  • Experience with A/B testing and hypothesis-driven optimization.
  • Understanding of attribution, tracking, and conversion setup.
  • Ability to improve landing page performance and conversion rates.
  • Data-driven decision-making.
  • Cross-functional collaboration with Product Marketing, Sales, Design.
  • Own and manage paid acquisition campaigns across key channels.
  • Generate and scale qualified leads through performance marketing.
  • Optimize campaigns for lead quality, CPL, CAC, and pipeline impact.
  • Test new channels, audiences, creatives, and campaign approaches.
  • Work closely with Product Marketing Manager on messaging, offers, and funnels.
  • Monitor and improve conversion performance across the funnel.
  • Ensure correct tracking, attribution, and reporting setup.
  • Provide regular performance insights and recommendations for optimization.
  • Competitive salary.
  • A friendly and creative atmosphere.
  • Opportunities for professional growth and development.
  • Flexible working hours and remote work options.

Talentgrator

Talentgrator is a team of recruiters who know how to find the best employees in the IT entertainment industry in the shortest possible time. We take on both small start-up projects and large companies with needs for employees of different areas and levels. Our team actively helps companies involved in game development, payment systems, online platforms, and other directions of the entertainment industry to expand their teams with professional specialists! We work with positions from Junior to C-level in such areas as development, design, digital marketing, game management, game analytics, and many others. Join our Telegram channel with iGaming jobs: https://t.me/talentgrator
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