Programmatic Yield Coordinator

Warner Bros. Discovery

Posted 3 months ago

Full Time

New York, New York

Hybrid

Smart Summary

Responsibilities

The Programmatic Yield Coordinator manages internal aspects of the Private Marketplace business, focusing on deal creation, optimization, and reporting. They serve as an internal consultant to Sales and Ad Tech teams to improve operational efficiency and drive revenue growth.

Qualifications

You have a Bachelor's Degree and 1-2 years of relevant post-graduate work experience or internship, with demonstrated experience in publisher-side ad technology. You are proficient in MS Excel and Looker, with exposure to programmatic deal types and campaign setup within exchanges.

Must Have Skills for ATS

FreeWheel

Magnite

Google Ad Manager

MS Excel

Looker

programmatic advertising

Private Marketplace

deal creation

bid auction analysis

ad technology

Job Description

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

As the subject-matter expert on WBD’s Digital programmatic advertising platforms and processes, the Programmatic Yield Coordinator will help streamline and execute all internal aspects of our Private Marketplace business. 

Key areas of success in this role include deal creation, optimization & reporting, platform expertise, and bid auction analysis.

On a day-to-day basis, you will work closely with Sales, Partnerships, and the Ad Tech teams, as well as with external vendors. You will be an internal sales consultant, providing and executing actionable programmatic solutions.

Success in this role will be measured by the ability to improve operational efficiency, provide strategic programmatic guidance, and enable revenue growth through scalable, solutions-oriented support across WBD’s digital properties.

Your Role Accountabilities…

  • Support the operational management of WBD’s core technology platforms including FreeWheel, Magnite, and Google Ad Manager

  • Responsible for deal setup, optimizations, reporting, and daily management of PMPs using the preferred SSPs

  • Maintain internal deal and revenue tracking tools that the Programmatic Yield team uses daily

  • Serve as the day-to-day internal sales contact for deal creation, deal health analysis, bid insights, lead generation opportunities, buyer activation/troubleshooting, and delivery optimizations

  • Provide high level of customer service to WBD sales teams and clients with effective communication, timely responses to requests, and proactive resolutions to potential issues

  • Maintain expertise in continuously evolving programmatic space and help educate internal stakeholders within WBD.

Qualifications & Experience…

  • Bachelor's Degree

  • 1-2 years relevant post-graduate work experience or related internship required. Programmatic Operations and/or Account Management experience a plus.

  • Must have strong communication/interpersonal skills

  • Demonstrated experience with publisher side ad technology, with deep knowledge of systems: Google Ad Manager, FreeWheel, Magnite, & any future supply side platforms

  • Ability to balance workloads from multiple stakeholders including sales, sales engineers, yield, ad operations, and revenue operations teams within digital organization.

  • Proficiency in MS Excel, Looker, ability to translate data analytics into actionable insights

  • Exposure to programmatic deal types, technologies, and campaign setup within exchanges

  • Exceptional organizational skills, while paying close attention to detail

  • Demonstrates ability to continuously learn and incorporate feedback to improve workflows and processes

  • Outstanding troubleshooting, analytical, and problem-solving abilities

  • Ability to work well with others and collaborate cross-functionally in a fast-paced environment

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $43,389.00 - $80,579.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Warner Bros. Discovery

Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world’s most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia’s premium entertainment, sports and news assets with Discovery’s leading non-fiction and international entertainment and sports businesses. ****Please be aware of recruitment scams by individuals posing as employers and encouraging candidates to apply for, interview and/or accept nonexistent job opportunities as a means to solicit personal information or money. The online scammers have become much more sophisticated in their attempts to lure victims. Employment opportunities and job offers at Warner Bros. Discovery will always come from our Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. WBD does not extend job offers via email or on any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @wbd.com. A valid link for employment with Warner Bros. Discovery can be found at https://careers.wbd.com/global/en. If you believe you have been contacted by a scammer and may be the victim of fraud or identity theft, you should report details to the police where you live. You can also report job scams to the FTC. Learn more at https://consumer.ftc.gov/articles/job-scams. *****
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