Sparkloft Media: Social Media Intern

Department: Client Services
Reports to: Group Account Supervisor / Account Supervisor

Location: Atlanta, GA

What You’ll Do

The Social Media Intern will support the team as the voice of our clients and execute day-to-day social media activities that build and nurture vibrant online communities. This position is ideal for a creative, detail-oriented individual with a passion for social media and a desire to start their career at a dynamic agency pioneering the use of AI in marketing. You will be a member of the Client Services team, working closely with community members and strategists to ensure all social media engagement is on-brand, timely, and effective.

Your Day to Day

• Engage with online communities: Monitor and respond to comments, messages, and mentions across multiple social media platforms in a timely and professional manner, reflecting the client's brand voice.
• Develop content to major social media platforms
• Support influencer identification and outreach efforts.
• Execute content distribution: Schedule and publish approved content according to the content calendar, ensuring accuracy and optimal timing.
• Identify and report trends by monitoring social media channels for trending topics, user-generated content, and client-relevant conversations.
• Assist in content creation: Support the account team in brainstorming ideas, drafting initial copy for social posts, and finding relevant articles or media to share.
• Support reporting: Help track and gather key social media metrics, such as engagement rates and community growth, to contribute to performance reports.

Required Skills and Experience:

• Experience: 0-2 years of experience in social media, communications, or a related field (including internships).
• Social Media Passion: A deep passion for and understanding of various social media platforms and their culture.
• Communication Skills: Excellent written and verbal communication skills, with a knack for adopting different brand voices.
• Understands paid, earned, shared, and owned media
• Has a customer-first mindset and great people skills
• Attention to Detail: Strong attention to detail and outstanding organizational skills.
• Creative and Collaborative Spirit: A proactive, can-do attitude and a desire to work as part of a team.
• Has a customer-first mindset and great people skills
• Is highly organized and can juggle multiple tasks
• Is curious about the world, new technologies, and big ideas
• Has an eye for what performs and why
• Proficient in understanding and applying AI tools to enhance workflows and outcomes.

Preferred Skills and Experience:

• Know email marketing (e.g., Mailchimp)
• Are actively working with or exploring AI (e.g., Gemini, Claude, etc.)
•  Know your way around a DSLR or mobile photography
• Have a passion for sports or tourism/travel
• Speak Spanish

Success in This Role Looks Like

• Deliver high-quality community engagement that fosters positive sentiment and conversation.
• Demonstrate exceptional reliability in content scheduling and community monitoring.
• Show measurable growth in your understanding of social media marketing and the application of AI tools.
• Become a key contributor to a positive and collaborative team environment.

Additional Information

AI Integration Expectations

• As a Community Manager, you will begin your AI journey by learning the fundamentals. You are expected to:
• Be Open to Learning: Eagerly engage in training to understand the basic functions of the AI tools our agency uses.
• Use AI for Foundational Tasks: With guidance, use AI to assist with simple tasks like brainstorming content ideas, drafting copy variations, or summarizing online conversations.
• Ask Questions: Cultivate a curiosity for how AI can make your work more effective, and don't hesitate to ask for help or clarification.
• Focus on Quality: Understand that AI is a tool to assist, not replace, your judgment. All AI-assisted work must be reviewed for accuracy, tone, and brand alignment.