Business Development Representative

Gravyty

Posted 4 months ago

Full Time

,

Fully Remote

Smart Summary

Responsibilities

The BDR is responsible for generating and qualifying leads within higher education institutions through targeted outbound outreach via email, phone, and social media. They partner with Account Executives to align on territory plans and maintain accurate CRM records to report on pipeline contribution.

Qualifications

You have 1-2 years of experience in a sales development or BDR role, preferably in SaaS or higher education. You possess strong written and verbal communication skills, a consultative approach to outreach, and are comfortable in a fast-paced, metrics-driven environment.

Must Have Skills for ATS

Salesforce

Gong Engage

LinkedIn Sales Navigator

Job Description

We are seeking a driven and intellectually curious Business Development Representative (BDR) to join our high-performing sales team. This foundational role fuels the pipeline for our Account Executives by generating and qualifying leads across departments within higher education institutions.

You’ll be on the front lines of our go-to-market strategy, introducing our solutions to prospective customers, identifying key decision-makers, and engaging in thoughtful, research-driven outreach that aligns with the academic calendar.

This is a fully remote role and can be held by an employee living in Canada or the United States.

Key Responsibilities

  • Drive targeted outbound outreach to higher education institutions via email, phone, and social media.
  • Personalize outreach using industry insights tailored to stakeholders in Admissions, Financial Aid, Student Services, IT and other key departments.
  • Partner with Account Executives to align on territory plans, prioritize accounts, and continuously refine outreach strategies.
  • Maintain accurate CRM records and deliver regular reporting on outreach volume, conversion rates, and pipeline sources.
  • Qualify inbound and outbound leads and schedule discovery meetings for Account Executives.
  • Collaborate closely with Marketing to refine messaging and ensure alignment with campaigns and webinars.
  • Maintain detailed records to report weekly on outreach activities, conversions, and pipeline contribution.
  • Stay informed on higher ed trends, institutional budgets, and enrollment challenges to better position Ivy.ai’s value.

Qualifications:

  • 1–2 years of experience in a sales development, BDR, or similar outbound-focused role (SaaS or higher education experience preferred).
  • Strong written and verbal communication skills with a consultative approach to outreach.
  • High level of curiosity, coachability, and grit.
  • Comfortable operating in a fast-paced, metrics-driven environment.
  • Familiarity with tools like Salesforce, Gong Engage, and LinkedIn Sales Navigator is a plus.

About Gravyty

At Gravyty, we are redefining how higher education, K-12, and nonprofits engage students, alumni, and donors. Our AI-powered platform transforms engagement by breaking down data and technology silos, creating a seamless experience across the entire lifecycle—from student success to alumni and donor relationships.  Trusted by over 2,750 institutions and organizations, Gravyty powers more than 25.5 million interactions annually, driving better outcomes, greater efficiency, and stronger connections.

Our global team of 150+ passionate professionals is united by a shared commitment to innovation, excellence, and making a real impact. If you’re looking to be part of a dynamic, purpose-driven company, Gravyty is the place for you.

We offer competitive benefits, employer-matched retirement plans, flexible time off, and a supportive environment where your contributions make a difference.

We are committed to providing an inclusive and accessible recruitment process. If you require accommodation at any stage of the hiring process, please let us know, and we will work with you to meet your needs.

Gravyty

We help institutions stay connected to students and alumni they serve by improving communication, simplifying support, and strengthening relationships to drive better outcomes at every stage of the journey.
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