Associate, Media Planner- Hispanic Media (copy)

Canvas Worldwide

Posted 3 months ago

Full Time

New York, New York

Hybrid

Smart Summary

Responsibilities

The Associate will assist in developing strategic multimedia plans and marketing recommendations specifically for the US Hispanic segment. Responsibilities include conducting research, managing project workflows, and monitoring emerging cultural trends to ensure innovative brand strategies.

Qualifications

You have a passion for the Hispanic multicultural segment and possess a basic understanding of consumer behavior. You are comfortable using Microsoft Excel and PowerPoint for data analysis and presentation, and you thrive in a collaborative environment, capable of managing multiple tasks and meeting deadlines.

Must Have Skills for ATS

Microsoft Excel

Microsoft PowerPoint

Hispanic Media

Media Planning

Data Analysis

Market Research

Job Description

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.

Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).

Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading.

The Associate will assist in the development of strategic multimedia plans and marketing recommendations, with a focus on the multicultural (US Hispanic) segment. Work with the team in all phases of the planning process, including research, creation, implementation, and stewardship.

Responsibilities

•Work collaboratively with multiple groups both internally and externally

•Utilize research and planning tools to help generate and support media plan strategies

• Conduct thorough QA of data and workstreams, meticulously reviewing outputs and processes to ensure accuracy 

•Oversee project workflows by organizing team deadlines, planning logistics, updating decks, managing data entry and pulls, and ensuring all processes and procedures are followed for successful execution

•Develop media knowledge that includes:

 Evaluating media research data

 Developing points of view

 Understanding systems applications

 Understanding various media channels and their applications against client strategies/goals

 Understanding the media landscape and partners

 Managing budgets and maintaining client media activity flowcharts in system

•Represent Canvas Worldwide professionally with clients and industry

•Consistently meet deadlines and communicate effectively with team members and stakeholders

•Have an intimate knowledge of the client’s brand and product details, KPI’s, etc.

•Maintain organized documentation to ensure record keeping and information is easily accessible and retrievable

•Proactively monitor emerging trends, cultural shifts, and audience behaviors—leveraging social media and influencer insights to ensure our marketing strategies remain innovative, relevant, and authentic

Who you are

•You thrive on a team, can meet tight deadlines, and can juggle multiple tasks simultaneously.

•You are comfortable using Microsoft Excel and Power Point. You’ll use spreadsheets to perform math calculations and percentages to create understand data and create results.

•You want to work in a collaborative world of creativity and analytics.

•You have a basic understanding of consumer behavior, and you want to spend your days influencing the way brands and consumers interact

•You have an interest or passion for the Hispanic multicultural segment

•You enjoy managing projects and/or processes and taking on new opportunities

•Experience developing and presenting your thoughts and ideas

•Proven ability to work independently and as a part of a team

•Marketing Internships highly preferred

\n\n$48,000 - $48,000 a year\n

Salary and Benefits

Actual base salary is determined upon factors such as experience, qualifications, training, certifications, and internal equity. The Company reserves the right to modify this pay range at any time. Base salary is part of a total rewards package that includes highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.

Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program and monthly wellness allowance.

In-Office Work Schedule

This is a hybrid role, requiring a minimum of 2 days in-office per week.

Canvas Worldwide is an Equal Opportunity Employer: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state, or local law.

CA Applicants: Canvas Worldwide practices Fair Chance Hiring

Canvas Worldwide

Named one of AdAge's 2024 Best Places to Work, Canvas Worldwide is an independent media agency that provides ingenious solutions for brands looking to challenge the status quo. And as a mission-based agency, our rallying cry, "Challenge the Comfortable," is our team philosophy to push outside our comfort zones to solve problems in new ways – because there can be no greatness without enduring a bit of discomfort. Canvas was created to embrace the rapid pace of change in the industry with the belief that future viability means reimagining what's possible. This fresh, strategic approach to media marketing services has produced an environment in which it’s possible to fearlessly try the unusual. Under the “Challenge the Comfortable” banner, the Canvas team dedicates itself to getting outside of our comfort zones and resisting the conventional. Launched in 2015, we are dual-headquartered in Los Angeles and New York, with regional offices in Chicago, Dallas, Denver and Atlanta. Canvas Worldwide services clients such as Hyundai, Kia, Genesis, Starz, MGM Studios, McDonald's, Dolby Laboratories, Zillow, and more.
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