Business Development Associate

Wunderkind

Posted 3 months ago

Full Time

New York, New York

Remote OK

Smart Summary

Responsibilities

The BDA is responsible for conducting in-depth research on target accounts and executing multi-channel outreach to secure meetings with decision-makers. They act as a bridge between Sales and Marketing to initiate quality conversations and scale revenue.

Qualifications

You have at least one year of full-time post-graduation work experience, preferably in sales or a client-facing role. You possess an analytical, metrics-driven, and coachable mindset, coupled with strong research skills and the ability to build natural relationships. You are a passionate, driven, entrepreneurial self-starter with a healthy dose of humility and resourcefulness.

Must Have Skills for ATS

Account Based marketing

email

social selling

referrals

gifting

Job Description

About Wunderkind:

Wunderkind is a performance marketing solution that uses AI and data to help brands acquire and retain customers through one-to-one, personalized messages across websites, email, text, and ads, guaranteeing a lift in revenue. Founded in 2010, Our goal is to scale a brand’s ability to create and grow customer relationships through websites, email, text, and ads. We believe individuals should have the freedom to choose the kind of internet they want. An internet that fosters genuine relationships with brands. An internet that treats humans like real people instead of “web traffic.” We also believe in empowering brands to treat their customers as individuals, satisfying their unique needs with tailored experiences and thoughtful communication. By expertly personalizing, automating, and scaling beautiful one-to-one experiences, Wunderkind helps brands acquire new customers at scale and keep them loyal for life.

About the Role:

The Business Development Associate (BDA) role is essential within the sales organization at Wunderkind. Our BDAs are specialists in conducting in-depth research on prospects and finding innovative ways to set up meetings with decision-makers at our target accounts, largely top online retailers. You are responsible for initiating quality sales conversations that ultimately lead to new business, helping to scale revenue at Wunderkind. Your success will not be measured on daily activity metrics. Instead, you will be assessed based on monthly quota attainment and how well you demonstrate the Wunderkind core values. 

Role Responsibilities:

  • Build and execute Account Based marketing plans through detailed research and highly customized, multi-channel outreach to key decision makers
  • Prospect target accounts via multiple channels including referrals, email, social selling, gifting, corporate events, and more 
  • Act as the conduit between Sales, Marketing, and other relevant departments
  • Assist Directors of Business Development (i.e. sales closers) in keeping prospects engaged throughout full customer sales lifecycle

Required Qualifications:

  • 1+ years full time post grad work experience, preferably in sales or another client facing position
  • An analytical, metrics-driven, and coachable mentality
  • Passionate, driven, entrepreneurial self-starter with a healthy dose of humility and resourcefulness
  • Strong research skills and ability to build natural relationships 

Preferred Qualifications:

  • Prior selling experience in a similar BDA/SDR role preferably in the martech or Saas space however open to all backgrounds
  • Passion and goal for long term sales career trajectory 

The base salary range for this role is $60,000.00 to $70,000.00. Actual compensation packages are based on several factors that are unique to each specific candidate; including but not limited to skill set, depth of experience, applicable certifications, and geographic work location. This may vary depending on living location and market rate.

Wunderkind

Wunderkind is pioneering a new category of AI agentic marketing decisioning — where identity meets AI to drive scalable performance across channel. As an agentic AI decisioning platform powered by identity resolution, Wunderkind helps brands expand reach and drive revenue by optimizing personalized messaging across channels and at scale. Wunderkind’s Autonomous Marketing Platform (AMP) is powered by a proprietary identity graph that tracks over 9 billion consumer devices and observes more than 2 trillion digital events annually — transforming anonymous traffic into known customers. Importantly, Wunderkind’s identity solution does not rely on third-party cookies and is designed with privacy in mind — enabling brands to stay compliant while achieving higher match rates and broader reach. By processing real-time click, browse, and purchase behavior across billions of consumers, Wunderkind’s agentic AI decisioning engine dynamically selects and triggers the highest-performing messages. Unlike traditional rules-based automation, Wunderkind’s agentic AI adapts to behavior in real time — learning and optimizing without manual configuration across email, text, social, ads, and onsite experiences. AMP integrates seamlessly with existing martech stacks — via SDKs, APIs, or ESPs — enabling true cross-channel orchestration without the need to replatform. Whether through lightweight SDKs for rapid web and app deployment, flexible APIs for direct data access and orchestration, or native integrations with leading ESPs and CDPs, AMP is designed to plug into any stack on the client’s terms — amplifying what’s already in place, not replacing it. Wunderkind powers over $5 billion in directly attributable revenue annually for leading brands across retail, ecommerce, travel and beyond — often ranking in analytics as a top-three revenue-driving channel in clients’ own analytics platforms. Brands like Harley-Davidson, Perry Ellis, True Botanicals, and Kendra Visit wunderkind.co
Runway Icon
Boost Your Interview Chances

With Runway

See Your Fit for This Role

1-5 min

Your Score

?

Top Applicants

90%

Your Job Search Advantage

Key Gaps & Next Steps:

Address these in your resume & Interview

Top Strengths For This Role

Highlight these in your cover letter & interview

Your Interview Guide

A Personalized Interview Strategy

Freshest Opportunities

Never Miss a Good Fit

Get notified when jobs mach your criteria