Data & Marketing Analytics Intern

As a ClubLabs Intern, you will join the AAA’s Discounts & Rewards Program—our member‑centric platform connecting millions of AAA members with exclusive savings. This internship centers on program management, brand partner data analysis, and evaluating the impact of marketing efforts across channels.

You will collaborate closely with subject matter experts across brand partner management, analytics, marketing, and product development. Your work will help the team understand how campaigns perform, how members engage with offers, and where opportunities exist to improve outcomes. You’ll also gain exposure to how we support partner success through data‑driven insights, business reviews, and cross‑functional coordination.

This role is ideal for someone who enjoys working with data, uncovering insights, and supporting strategic decision‑making in a collaborative environment.

What You’ll Gain

• Experience analyzing multi‑channel marketing and partner performance data.

• Exposure to program management within a large‑scale member benefits program.

• Insights into how marketing initiatives translate into measurable business results.

• Hands-on use of tools such as Jira, Confluence, Adobe Analytics, Excel, and Tableau.

• Practical understanding of market research and how insights inform strategy.

• Opportunities to collaborate with cross-functional teams and network with senior leaders.

What You’ll Do

Data Analysis & Insights

• Analyze Discounts & Rewards program performance across digital touchpoints.

• Correlate marketing efforts with campaign results to identify benchmarks, trends, insights, and optimization opportunities.

• Assist with partner‑related data assessments, performance summaries, and results reporting.

• Support the development, enhancement, and maintenance of analytics dashboards and reporting tools.

• Conduct competitive analysis.  

Program & Campaign Support

• Support program management, including tracking, performance analysis, and operational coordination.

• Assist with production timelines, trafficking, reviewing and proofing of messaging across touchpoints.

• Create and contribute to the development of program materials, presentations, and partner‑facing documents.

• Leverage AI to assist with responses to marketing Request for Proposals (RFPs) and validate accuracy.​ 

Collaboration & Development

• Participate in program, operational, and strategic insight meetings with cross‑functional teams.

• Attend learning and development sessions to strengthen leadership and analytical skills.

• Participate in team‑building and volunteer events.

• Support member, employee and organizational events.

What You’ll Need

• Junior or Senior standing at an accredited college/university, majoring in Business, Business Analytics, Management Information Systems, Communications, or a related field.

• Understanding of data analysis, visualization, and dashboard concepts.

• Strong proficiency in Excel and other Microsoft Office applications.

• Experience with Tableau or similar visualization tools preferred.

• Ability to interpret data, identify patterns, and translate insights into actionable recommendations.

• Strong problem‑solving skills and the ability to propose alternative solutions when challenges arise.

• Excellent organizational skills, attention to detail, and a proactive, self‑starting mindset.

• Strong written and verbal communication skills; comfortable working with multiple departments and stakeholders.

The pay rate for this position is $30/hour.

Auto Club Enterprises is the largest club within the national AAA federation. We have nearly 17,000 employees in 24 states helping more than 18 million members. The strength of our organization is our employees. Bringing together and supporting different cultures, backgrounds, personalities, and strengths creates a team capable of delivering legendary, lifetime service to our members. When we embrace our diversity – we win. All of Us! With our national brand recognition, long-standing reputation since 1900, and constantly growing membership, we are seeking career-minded, service-driven professionals to join our team.

Through dedicated employees we proudly deliver legendary service and beneficial products that provide members peace of mind and value.”

AAA is an Equal Opportunity Employer

Our organization participates in E-Verify