Description

About General Beverages Sales Co.

General Beverage Sales Co. (GB) is a business-to-business wholesale distributor of wine, distilled spirits, beer, soda, bottled water and non-alcoholic beverages. Established in 1933, GB has been family-owned ever since. We currently operate in all of Wisconsin’s 72 counties as consultants to over 11,000 licensed retail business customers helping them to profitably select, promote, merchandise, and sell consumer products in the beverage category. We proudly employ 900 employees across the State of Wisconsin. Our mission is to be the trusted distributor partner of our suppliers and customers in order to advance our collective beverage business and support the growth of our family of employees.

 The Sales Consultant provide exceptional service to their accounts, including promoting and selling the company’s portfolio of brands, merchandising and displaying products and point of sale, and rotating product.  The Sales consultant executes the brand plans of our supplier partners to attain collective sales goals, works as part of a sales team to build collective success, and communicates with company and retailer partners to ensure smooth business operations.  

What Can General Beverage Sales Co. Offer YOU?

• Excellent starting Wage 
• Company Paid Life Ins.
• Company Paid Short Term Disability Coverage.
• 2 Health Ins. options.
• Dental Ins.
• Vision Ins.
• FSA and an HSA (with applicable Health Ins option)
• Voluntary coverages such as Life Ins., Short Term Disability Ins., Voluntary Critical Illness coverage, as well as Voluntary Accident coverage.
• 401K with Match/Profit Sharing
• Generous Vacation package.
• Separate generous Sick Time package.
• Lifelong learning opportunities to enhance career growth.
• GREAT PEOPLE, GREAT PRODUCTS, AND A GREAT COMPANY!!

Requirements

QUALIFICATIONS: 

• Efficient organizational and time management abilities that drive sales performance and execution 
• Robust communication skills, including the ability to listen intently, ask questions, support team members, and craft compelling sales pitches 
• Strong work ethic with a persistent drive to grow business 
• Strong capacity to adapt to new challenges, including shifting market trends, sales performance expectations, and evolving retailer needs 
• Committed to continuous learning of beverage business and sales strategies and skills.   
• Competitive and self-motivated, with a passionate commitment to best-in-class service 
• Acts with honesty and transparency and treats others with respect, dignity and fairness 
• Contributes to inclusive culture by building rapport, maintaining an openness to different perspectives, and fostering a welcoming environment 
• Minimum of associate or bachelor's degree or equivalent professional work experience.   
• Fluency with basic math skills 
• Knowledge of the beverage industry and understanding of market trends and customer motivations preferred 
• Proficiency with Microsoft Office and information processing systems 
• Ability to reach, twist and bend and lift up to 175 lbs. on occasion  
• Must possess a valid driver’s license 
• Must pass pre-employment drug screen 
• FOR BEVERAGE: Must have a reliable vehicle 

RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO: 

• Have and develop knowledge of GB products and pricing, and customers and retailers on route.  
• Make professional presentations to grow sales by recommending new items, merchandising concepts, including floor displays, permanent point of sale material, and product promotion.  
• Complete all sales orders properly and accurately, ensuring exceptional customer service.  
• Check for proper rotation and pricing accuracy of all products.  
• Stay updated on industry trends and competitor activities to effectively position GB products in the market.  
• Supply accurate sales forecasts, monitor programs, participate in incentives and complete required documentation and administrative tasks.  
• Collaborate with internal teams to ensure seamless customer experience and satisfaction. 
• Perform other duties as assigned by supervisor.