Pre-Sell Representative/ Merchandiser

Cedar Crest Dairy Inc

Posted 3 months ago

Full Time

Hudsonville, Michigan

In Person

Smart Summary

Responsibilities

The representative is responsible for servicing retail accounts through merchandising, inventory management, and the execution of promotional displays. They must maintain strong relationships with store personnel to drive sales growth and ensure brand standards are met.

Qualifications

You have experience in merchandising, route sales, beverage distribution, CPG, or retail account management, coupled with strong communication and relationship-building skills. You are able to work independently, manage a daily route, and are comfortable with physical tasks like lifting and stocking, while possessing a valid driver's license and reliable transportation.

Must Have Skills for ATS

merchandising

route sales

inventory management

product replenishment

promotional execution

planograms

point-of-sale materials

mobile reporting tools

Job Description

About the role

The Pre-Sell Representative / Merchandiser is responsible for servicing assigned retail accounts through in-store merchandising, inventory management, product replenishment, and promotional execution. This field-based role is essential to driving sales growth, maximizing product visibility, and building strong relationships with store personnel.

Representatives independently manage a designated territory to ensure shelves, displays, and promotional placements meet company standards while identifying opportunities to increase sales and improve account performance. The role requires active engagement with customers and retail staff to drive product sales, enhance brand awareness, and support overall sales objectives. Using effective selling techniques and strong product knowledge, representatives recommend solutions, answer customer questions, and communicate key product features and benefits.

In addition, the role includes executing store resets, product transitions, and merchandising updates to support seasonal changes, promotional initiatives, and evolving planogram requirements. All reset activities must be completed accurately, efficiently, and within established timelines while maintaining company merchandising and brand standards.

What you'll do

  • Visit assigned retail accounts on an established route
  • Merchandise products according to company standards and planograms
  • Build and maintain displays, coolers, and point-of-sale materials
  • Monitor inventory levels and place or recommend replenishment orders
  • Ensure pricing and promotional programs are properly executed
  • Develop positive relationships with store managers and department personnel
  • Identify opportunities for additional product placement and sales growth
  • Report market conditions, competitor activity, and account feedback
  • Maintain accurate records using mobile reporting tools

Qualifications

  • Experience in merchandising, route sales, beverage distribution, CPG, or retail account management preferred
  • Strong communication and relationship-building skills
  • Ability to work independently and manage a daily route
  • Comfortable with physical work including lifting, bending, and stocking
  • Valid driver’s license and reliable transportation required

Cedar Crest Dairy Inc

At Cedar Crest, every member of the team believes that exceptional customer service is what sets us apart. We value our relationships with our customers, our suppliers, and with each other. Whether it’s putting together a free public ice cream day event or reversing a route to get a needed product to a customer, serving others is at the heart of all we do.
Runway Icon
Boost Your Interview Chances

With Runway

See Your Fit for This Role

1-5 min

Your Score

?

Top Applicants

90%

Your Job Search Advantage

Key Gaps & Next Steps:

Address these in your resume & Interview

Top Strengths For This Role

Highlight these in your cover letter & interview

Your Interview Guide

A Personalized Interview Strategy

Freshest Opportunities

Never Miss a Good Fit

Get notified when jobs mach your criteria