Social Media Marketing Intern

My Senior Health Plan

Posted 3 months ago

Internship

Brentwood, Tennessee

In Person

Smart Summary

Responsibilities

The intern will manage content posting and engagement across Facebook, Instagram, LinkedIn, and YouTube to educate seniors on Medicare. Responsibilities also include identifying local influencers and tracking social media performance metrics.

Qualifications

You have a strong interest in social media marketing and are familiar with major platforms like Facebook, Instagram, LinkedIn, and YouTube. You possess excellent written communication skills, are comfortable engaging with online communities, and have some experience with design tools like Canva.

Must Have Skills for ATS

Facebook

Instagram

LinkedIn

YouTube

Canva

Job Description

About the Role

We’re looking for a motivated Social Media Marketing Intern to spend the summer helping us grow our presence across Facebook, Instagram, LinkedIn, and YouTube.

This role is hands-on and execution-driven. You’ll support daily social activity that helps educate seniors, promote Medicare 101 events, and expand our reach in the community.

What You’ll Do

Content Posting

  • Publish scheduled content across:
    • Facebook
    • Instagram
    • LinkedIn
    • YouTube (short-form + basic video uploads)
  • Ensure posts are clear, engaging, and aligned with our brand voice
  • Repurpose content across platforms (example: LinkedIn post → Instagram + Facebook versions)

Engagement (Commenting & Interaction)

  • Monitor and respond to comments and messages in a timely, professional manner
  • Engage with followers by:
    • Liking and replying to comments
    • Participating in conversations
    • Encouraging interaction on posts
  • Maintain a helpful, educational tone (not sales-focused)

Content Sharing & Amplification

  • Share company posts into:
    • Relevant groups (especially Facebook community groups)
    • Personal and team networks (as appropriate)
  • Help expand reach by identifying where content should be distributed for visibility
  • Support internal team sharing efforts (employee engagement)

Influencer & Partner Identification

  • Research local and niche influencers, including:
    • Community leaders
    • Senior-focused organizations
    • Healthcare and Medicare-related voices
  • Identify potential partners for:
    • Event promotion (Medicare 101)
    • Content collaboration
  • Build and maintain a simple list of influencer opportunities

Basic Performance Awareness

  • Track metrics:
    • Likes, comments, shares
    • Video views (YouTube)
    • Engagement trends
  • Present social media metrics to company leaders

What We’re Looking For

  • Interest in social media marketing
  • Familiarity with Facebook, Instagram, LinkedIn, and YouTube
  • Strong written communication skills
  • Organized and responsive
  • Comfortable engaging with people online
  • Canva or basic design experience

Bonus Skills (Not Required)

  • Experience posting or managing social accounts
  • Interest in healthcare or community outreach

What You’ll Gain

  • Real-world experience managing business social channels
  • Experience driving engagement and awareness
  • Exposure to event-driven marketing (Medicare 101)
  • Hands-on understanding of audience growth strategies
  • Exposure to other marketing campaigns 

Why This Role Matters

Your work helps connect people—especially seniors—to important Medicare education and resources that impact their health and financial well-being.

My Senior Health Plan

My Senior Health Plan partners with hospitals, medical groups, and IPAs to help engage the Medicare-eligible population. We work in tandem with medical group marketing teams to effectively reach seniors and ultimately increase Medicare patient enrollment. Our professionals can help build a successful marketing strategy from the ground up. Likewise, our services can be tailor made to fit any existing senior strategies that may be in place. My Senior Health Plan has the experience and expertise to help your health organization better serve the senior demographic.
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