Barkley&Co.
Barkley&Co.
Posted 3 months ago
Full Time
New York, New York
In Person
Smart Summary
Responsibilities
Manage full campaign setup, QA, and optimization across Meta and Google for multiple healthcare and wellness accounts. Handle daily budget pacing, creative coordination, and the translation of performance data into actionable client insights.
Qualifications
You have experience running paid media campaigns with real budgets, including proficiency in Meta Ads Manager and Google Ads. You are comfortable building media plans in Excel, understanding key performance metrics like ROAS, and evaluating creative effectiveness. You can effectively manage campaign setup, QA, and optimization across multiple platforms.
Must Have Skills for ATS
Meta Ads Manager
Google Ads
Excel
ROAS
TikTok Ads
Pinterest Ads
LinkedIn Ads
UTM parameters
Pixel tracking
Job Description
Our clients are scaling fast and our current media team needs reinforcement. We're managing 5-7 growing accounts in healthcare and wellness that require meticulous attention to detail, creative problem-solving, and someone who actually understands what ROAS means. Without the right coordinator, our senior team stays stuck in campaign setup instead of strategy, and our clients' growth stalls out.
Real example: Monday you're launching three new Meta campaigns for a wellness brand, Tuesday you're analyzing why Google Shopping tanked for a beauty client, Wednesday you're building a TikTok test for a longevity brand, Thursday you're presenting monthly results, Friday you're planning next week's creative tests.
We're ex-founders who built and sold our own companies, so we operate differently. No bureaucracy, no hand-holding, no "that's not my job" attitudes. You'll work directly with the Media Director and have exposure to every aspect of performance marketing. We focus on healthcare and wellness brands, which means compliance matters but also that we're marketing products that actually help people. Small team, high standards, real impact on client growth.
The Role & Growth PathTitle: Media Coordinator
Band: $45-55K
Department: Paid Media & Performance
Reports to: Media Director
Growth path: In 12-18 months, success here leads to Media Specialist ($55-70K)
Benefits: Health, dental, vision, and 401K match
Setup: MacBook Pro, noise-cancelling headphones, and the best kit to do your best work
Location: In-office, NYC Garment District
Start: ASAP
Barkley&Co.
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