Media Coordinator - Paid Media & Performance

Barkley&Co.

Posted 3 months ago

Full Time

New York, New York

In Person

Smart Summary

Responsibilities

Manage full campaign setup, QA, and optimization across Meta and Google for multiple healthcare and wellness accounts. Handle daily budget pacing, creative coordination, and the translation of performance data into actionable client insights.

Qualifications

You have experience running paid media campaigns with real budgets, including proficiency in Meta Ads Manager and Google Ads. You are comfortable building media plans in Excel, understanding key performance metrics like ROAS, and evaluating creative effectiveness. You can effectively manage campaign setup, QA, and optimization across multiple platforms.

Must Have Skills for ATS

Meta Ads Manager

Google Ads

Excel

ROAS

TikTok Ads

Pinterest Ads

LinkedIn Ads

UTM parameters

Pixel tracking

Job Description

The Challenge

Our clients are scaling fast and our current media team needs reinforcement. We're managing 5-7 growing accounts in healthcare and wellness that require meticulous attention to detail, creative problem-solving, and someone who actually understands what ROAS means. Without the right coordinator, our senior team stays stuck in campaign setup instead of strategy, and our clients' growth stalls out.


What You'll Own
  • Full campaign setup and QA across Meta and Google for 5-7 accounts
  • Daily budget pacing and performance monitoring (you'll catch issues before they become problems)
  • Creative trafficking and coordination with our production team
  • Weekly and monthly reporting that actually tells a story, not just exports data
  • Testing documentation and competitive analysis
  • The details that matter: naming conventions, UTM parameters, pixel tracking

How You'll Know You're Winning
  • Zero campaign launch errors after your first 60 days
  • Your accounts hit their KPI targets consistently by month 3
  • The Media Director trusts you to run client check-ins solo by month 6
  • You're managing multiple urgent requests without dropping balls
  • Clients start requesting you specifically on their accounts

Day-to-Day Impact
  • 40% - Campaign building, QA, and optimization across Meta and Google
  • 25% - Analysis and reporting (turning data into insights clients actually care about)
  • 20% - Creative coordination and testing roadmap execution
  • 15% - Client communication and internal team syncs


Real example: Monday you're launching three new Meta campaigns for a wellness brand, Tuesday you're analyzing why Google Shopping tanked for a beauty client, Wednesday you're building a TikTok test for a longevity brand, Thursday you're presenting monthly results, Friday you're planning next week's creative tests.

Your Background
  • You've run real campaigns with real budgets (even if just internships or freelance)
  • Meta Ads Manager and Google Ads don't intimidate you - you've actually used them
  • You can build a media plan in Excel without breaking formulas
  • You've seen what good and bad creative looks like for paid social
  • You understand basic performance metrics and can explain why ROAS isn't everything
  • Bonus: You've dabbled in TikTok, Pinterest, or LinkedIn ads
Our Operating Style

We're ex-founders who built and sold our own companies, so we operate differently. No bureaucracy, no hand-holding, no "that's not my job" attitudes. You'll work directly with the Media Director and have exposure to every aspect of performance marketing. We focus on healthcare and wellness brands, which means compliance matters but also that we're marketing products that actually help people. Small team, high standards, real impact on client growth.

The Role & Growth Path

Title: Media Coordinator
Band: $45-55K
Department: Paid Media & Performance
Reports to: Media Director
Growth path: In 12-18 months, success here leads to Media Specialist ($55-70K)
Benefits: Health, dental, vision, and 401K match
Setup: MacBook Pro, noise-cancelling headphones, and the best kit to do your best work
Location: In-office, NYC Garment District
Start: ASAP

Barkley&Co.

We're ex-founders who've felt the pain of agencies that don't get it. You know the story: Agencies burning budget on impressions while you need customers. Pretty dashboards hiding ugly unit economics. "Brand building" when you need revenue today. We run growth differently—with the systematic approach and cash flow discipline that only comes from having skin in the game. Modular creative testing. Full-funnel optimization. Relentless focus on profitable scale. Because we've been where you are, watching every dollar.
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