Associate Media Strategist

GoodApple

Posted 3 months ago

Full Time

New York, New York

In Person

Smart Summary

Responsibilities

Assist in the development, execution, and monitoring of digital media plans and objectives. Manage budgets, billing, and campaign trafficking while analyzing performance data to provide optimizations and recommendations.

Qualifications

You will support the development and execution of media plans across the digital media ecosystem, including direct partnerships, programmatic, social media, and paid search. You should be comfortable working with data sets to calculate KPIs and analyze performance, and possess excellent time management, organizational, and analytical skills.

Must Have Skills for ATS

Google Suite

Meta

Google Ad Manager

Job Description

At Good Apple, you have a unique opportunity to truly create the destiny and pathway that fuels you each day and drives you to deliver the best results for yourself and your clients. As an Associate Media Strategist, you assist in the development and execution of media plans under the direction of your Media Strategist/Supervisor and learn how to build your skillset and knowledge in digital media. We are looking for a motivated candidate who wants to make an impact and execute on ideas across the digital media ecosystem (direct partnership, programmatic, social media, paid search and more.)

Key Responsibilities:

  • Support media planning/buying team in developing, executing, and monitoring media objectives, strategies, and tactics
  • Work with media partners, internal discipline teams and account team to execute and maintain media plans 
  • Prepare and maintain plan budgets and billing
  • Maintaining flowcharts, assets, plan delivery and Q/A
  • Work with quantitative data to calculate KPIs and analyze performance
  • Use 3rd party tools to traffick, RFP sites, issue insertion orders and manage campaigns
  • Construct competitive analyses and analytical reports for clients
  • Write POV's, make media optimizations, and give basic media recommendations
  • Assist in trafficking, reporting, and accounting of media campaigns
  • Meet with media partners to gain insight into how they can achieve your client’s campaign goals 

Skills/Qualifications:

  • Excellent time management and organizational skills
  • Excellent analytical skills
  • Likes to work with data sets
  • Strong communication skills
  • Ability to thrive in a fast-paced environment
  • Experience with Google Suite required (i.e. Docs, Sheets, Slides)
  • Experience with biddable platforms (i.e. Meta) preferred
  • Familiarity with ad serving systems (i.e. Google Ad Manager)
  • 0-1 years media planning experience

GoodApple

good apple builds smarter strategies that drive real impact. as a specialized media and measurement agency, we cut through red tape to deliver nimble, data-driven solutions tailored to our clients’ needs. when we find the right solution doesn’t exist, we build it ourselves. we’re more than media buyers; we’re problem solvers, partners, and innovators who focus on what truly moves the needle. rooted in method ⚙️ powered by our proprietary ecosystem, our method combines hard data, expert analysis, and thoughtful storytelling to help you win both internally and externally. from insight to action, we deliver strategic, flexible, and proactive work that reflects our deep expertise and our obsession with continual growth. powered by magic ✨ we bring more than brains - we bring energy. clients consistently call us the most refreshing team they’ve worked with. our culture is down-to-earth, honest, and fun, making even the hard stuff easier. we show up with humor and humility, building relationships that are as real as they are effective. built for momentum 🔥 we’re fast, proactive, and fiercely accountable—treating every campaign dollar like our own. our team is known for doing what we say (and more), moving quickly without cutting corners, and keeping clients ahead of the curve. the result? total confidence that we’re moving your business forward.
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