Written Content Intern

The Bluebird Group

Posted 3 months ago

Internship

Bentonville, Arkansas

Hybrid

Smart Summary

Responsibilities

Create and edit persuasive product titles, descriptions, and bullet points for various digital channels while adhering to brand guidelines. Conduct data-driven keyword research and implement A/B testing to enhance search rankings and content quality.

Qualifications

You have a strong command of copywriting, editing, and proofreading best practices, with a foundational understanding of digital marketing principles and SEO within the retail sector. You are proficient in Microsoft Office Suite and possess excellent communication and organizational skills, with the ability to interpret data and manage multiple projects.

Must Have Skills for ATS

copywriting

editing

proofreading

SEO

Microsoft Office Suite

project management

Job Description

Company Overview

The Bluebird Group is a manufacturer’s representative and consulting firm
serving as an invaluable partner to some of the most innovative brands and
multinational retailers. Bluebird simplifies product management for brands and
manufacturers by providing a broad range of services across multiple retailers.
We provide our clients with strategic support, daily management, product page
development, advertising, chargeback/dispute management, analytics/reporting,
supply chain expertise, and more for Amazon, Walmart, Target, Costco, Best Buy,
and other retailers.

As a Written Content Specialist, you will create, edit, proofread, and copyedit content for various digital channels. You will research and validate clear and compelling content that aligns with branding and style guidelines, incorporate search engine optimization best practices, and utilize content management tools to prepare materials.

Bluebird prioritizes the inclusion of diverse perspectives. We aspire for all team members to feel like this is a place where they belong. Where they are respected by the company and are empowered to impact the business and achieve their full potential. We understand that relationships built on trust, respect and communication better serve our clients, team members and business.

Responsibilities

  • Write engaging and persuasive product titles, descriptions, bullet points, and other relevant content for various products adhering to project guidelines, objectives, timelines, and KPIs.
  • Execute written content strategies, understanding and incorporating brand voice guidelines to ensure consistency across all copywriting efforts.
  • Support the team by conducting data-driven keyword research for search ranking enhancement and effectively communicate & present those insights.
  • Implement A/B testing.
  • Review and refine existing product content and content processes to improve accuracy, clarity, and overall quality of your client set.
  • May have the opportunity to supervise a small group of team members and/or contractors doing similar work.
  • Take initiative to develop relationships with team members across different functions to facilitate coordination and communication.
  • Stay curious and collaborate with your team to continue learning about the latest industry trends and best practices.

Desired Qualifications

  • Bachelor’s Degree (pursuing bachelor’s degree)
  • Knowledge of copywriting, editing, and proofreading best practices to ensure high quality and error free content
  • Beginning knowledge of digital marketing principles and tactics within retail
  • Basic knowledge of SEO
  • Excellent written and verbal communication skills, as well as strong collaboration abilities, enabling relationships with the team.
  • Entrepreneurial spirit - an insatiable curiosity to learn.
  • Strong organizational skills and attention to detail
  • Proficient in Microsoft Office Suite
  • Able to take constructive feedback as a tool for professional growth.
  • Ability to manipulate and interpret data from multiple sources with accuracy.
  • Able to project manage and track multiple tasks.
  • Exudes the character traits: hungry, humble, EQ, excellence, transparency, relationship, ownership & teamwork

The Bluebird Group

The Bluebird Group is an omnichannel retail service agency that helps build and grow brands at Target, Best Buy, Amazon, Costco, Walmart, Sam's Club, Kroger, Kohls and more through connected retail strategy, retail media, creative services, insights and technology.
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