Multimedia Marketing Producer

Hearst

Posted 19 days ago

Full Time

Baltimore, Maryland

In Person

Smart Summary

Responsibilities

The producer will create original marketing content across broadcast, streaming, and social media platforms to build brand awareness. Responsibilities include writing, producing, and editing daily promotional content and developing influencer strategies.

Qualifications

You have strong writing, editing, and conceptualization skills to build brands across broadcast, digital, and streaming platforms. You possess outstanding knowledge of Adobe Creative Suite and at least one year of experience in integrated marketing or television promotion. You are a collaborative team player with a valid driver's license, ready to work flexible hours.

Must Have Skills for ATS

Adobe Creative Suite

Premiere

Photoshop

After Effects

integrated marketing

social media

television promotion

writing

editing

conceptualization

streaming content creation

digital content creation

Job Description

WBAL-TV, the NBC affiliate in Baltimore, MD, is searching for a Multimedia Marketing Producer to join our in-house creative services team. In this role, you will be responsible for brand building through compelling writing, exceptional editing, and strategic conceptualization. You must be able to identify the most promotable content and produce relevant messages to connect with our ever-changing audience on multiple platforms. This position will have you creating original content for all platforms, including broadcast television/streaming, YouTube, Facebook, Instagram, and X. Reaching the right audience to grow multiple brands is at the heart of this role. 

Your influence over marketing efforts encompasses locally produced newscasts, sports, special events, community outreach, network/syndicated programming, as well as all forms of digital and streaming content. The ideal team member will thrive in Baltimore’s competitive breaking news market and value exclusive partnerships including the Baltimore Ravens and Baltimore Orioles. You must be an innovative team player with a positive attitude and the willingness to work flexible hours as content dictates. This role reports to the Creative Services Director. The salary range for this position is $42,000 - $47,000.

Responsibilities

  • Marketing multiple brands across all linear, digital, and streaming platforms. 
  • Writing, producing, and editing assigned daily content promoting our on-air product, as well as long-term promotional campaigns.
  • Developing influencer content to strengthen brand awareness and drive targeted marketing efforts.
  • Collaborating with local station partners to cultivate a more socially equitable community.

Requirements

  • At least one year of experience in integrated marketing, social media, television promotion is preferred.
  • Outstanding knowledge of Adobe Creative Suite (including Premiere, Photoshop and After Effects).
  • Strong organizational skills and ability to prioritize multiple projects in an efficient manner. 
  • Proven ability to deliver high-quality products quickly with exceptional accuracy and attention to detail. 
  • A team player who collaborates effectively and is passionate about the creative process.
  • Must have and maintain a valid driver’s license with an acceptable driving record as defined by employer. 
  • Equivalent military training from Defense Information School (DINFOS) and related military experience will be considered.
  • In-person attendance is required.

Value in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communications, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Hearst

As one of the nation’s largest global, diversified information, services and media companies, Hearst has been leading with purpose and integrity and innovating for more than a century. With a mission to inform audiences and improve lives, the company’s portfolio includes global financial services leader Fitch Group; Hearst Health, a group of medical information and services businesses; Hearst Transportation, which includes CAMP Systems International, a major provider of software-as-a-service solutions for managing the maintenance of jets and helicopters; 35 television stations; 30 daily and 50 weekly newspapers; more than 200 magazine editions around the world and ownership in cable television networks A&E, HISTORY, Lifetime and ESPN. Leading with purpose, Hearst is always moving forward. With a commitment to the highest quality in our products and services, we’re investing in healthcare solutions to help improve patient outcomes and technology that curbs emissions. Our brands are providing vital analysis, data and software to the global financial services industry; delivering important service and investigative journalism; and inspiring audiences with sports and entertainment programming. And we are dedicated to serving the communities it operates in, both civically and philanthropically.

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