Media Planning, Paid Social & Paid Search Intern

INTERNSHIP OVERVIEW

With an internship in our Media Department, you’ll work within a real-life learning environment and be part of the dynamic process that brings our multi-department agency work to life in the market. Surrounded by a strong group of media professionals, you’ll gain hands-on experience across integrated media planning, traditional and digital channels, including paid social and paid search.

Our varied client roster will provide you with a solid introduction to media targeting, platform strategy, optimization, and performance measurement across channels such as broadcast, shopper/e-comm, programmatic, paid social, and paid search. This internship is designed to build a strong foundation for a future career in media, digital marketing, or advertising.

ESSENTIAL JOB DUTIES

Media Planning Support

• Support the media planning and buying process across integrated planning, broadcast, shopper/e-comm, programmatic/ad ops, paid social, and paid search
• Assist with media research, competitive audits, audience insights, and industry trend reporting
• Help prepare planning materials, media flowcharts, budget pacing updates, and internal documentation
• Engage with the media community by organizing and participating in vendor meetings and learning sessions
• Learn media measurement and optimization by supporting performance analysis and insights development in collaboration with media and analytics teams

Paid Social Support

• Support paid social campaign planning and execution across platforms such as Meta, LinkedIn, TikTok, Pinterest, Snapchat, and X (Twitter)
• Assist with building and updating campaigns, ad sets, and ads under the guidance of paid social team members
• Help with audience research, creative rotation tracking, A/B testing support, and QA checks
• Monitor budget pacing and campaign performance to flag trends or issues for the team
• Assist in compiling paid social performance reports and extracting key insights
• Stay curious and informed on emerging paid social trends, formats, and platform updates

Paid Search Support

• Assist in the setup, optimization, and management of paid search campaigns on platforms such as Google Ads and Microsoft Advertising
• Support keyword research, ad copy development, and campaign QA processes
• Help monitor campaign pacing, accuracy, and performance trends
• Assist with performance reporting and data organization for internal teams and clients
• Conduct basic competitor and search landscape research
• Collaborate with integrated media team members to support cohesive, cross-channel strategies
  

WHO WE’RE LOOKING FOR

• A strong desire to learn about media planning, paid social, and paid search
• Curiosity and enthusiasm for the advertising and digital media landscape
• Strong verbal and written communication skills
• Excellent attention to detail and appreciation for financial accuracy
• Analytical mindset with an interest in understanding performance data
• An inquisitive, collaborative team player who is comfortable asking questions
• Ability to manage multiple tasks and deadlines in a fast-paced environment

Please note: All internships are in-person in our offices located in the South End of Boston, MA.