Marketing Coordinator

Starting Salary:  $48,000.  (negotiable dependent upon experience)

First Commerce Bank is dedicated to providing people, businesses, and communities in our markets with high quality products and services with superior customer service.  We will provide products and services through secure, user-friendly technology and customer friendly locations. Our relationships are founded in our desire to be responsive to the financial needs of our customers in an atmosphere of personal attention, professionalism, trust, integrity and fairness. First Commerce Bank prides itself on maintaining personal communications beginning with the Board of Directors.

Basic Qualifications

Education/Training:  Bachelor’s Degree, Business Management/Administration/Marketing.

Skill(s): Fully knowledgeable of the policies and all related bank regulations. Solid understanding of the bank’s products, services, customers and entities including geographic locations. Ability to build relationships using teamwork, problem identification and problem solution skills. Ability to market all bank products.  Excellent project and time management skills. Excellent communication and analytical skills. Proficient in use of Microsoft suite products. Must be Proficient in the use of digital design software including InDesign, Photoshop and Adobe software.

Experience:  1-2 years in Banking Environment Preferred

General Responsibilities

The Marketing Coordinator is responsible for assisting with the development and implementation of the marketing strategies to meet the Bank objectives while ensuring integrity of the Bank’s branding.  Direct development of the Bank’s annual tactical marketing communications plan – an integrated program that may include radio, print, outdoor, direct marketing, online marketing, point of sale marketing and branch/community events – to achieve the Bank’s strategic initiatives within designated budgets. 

 Essential Duties

1. 1. Responsible for Bank social media content creation and development for Facebook, LinkedIn, and Instagram. 
   2. Responsible for customer email marketing campaigns and strategies.
   3. Assist the AVP, Marketing Manager with the development and implementation of bank products and services goal objectives. Monitor and report progress towards completion of those goals and objectives.
   4. Responsible for advertising content creation using Canva, InDesign and Adobe Illustrator platforms.
   5. Responsible for coordinating the development and strategy to market all bank products.
   6. Oversee maintenance and use of Bank’s Marketing Customer Information File.
   7. Identify target customers and market segments to properly position products in the marketplace. 
   8. Coordinate, review, and place promotional materials including advertising, stuffers, signs, banners, posters and postcards.
   9. Write press releases.
   10. Coordinate the development and execution of product plans.
   11. Purchase and maintain inventory of giveaway items.
   12. Coordinate public relations events.
   13. Survey competition
   14. SEO strategies
   15. Research new media and request price quotes.
   16. Review of First Commerce Bank’s website.
   17. Promote Branch openings.
   18. Perform other duties as assigned.

Ancillary Duties

1. Performs tasks which are supportive in nature to the essential functions of the job, but which may be altered or re-designed depending upon individual circumstances.

Job Location

All levels

                        1700 Avenue of the States, Lakewood, NJ

                        Various outside locations

Equipment/Machines

1. Automobile
2. Telephone
3. PC/Computer keyboard
4. Printer
5. Fax machine
6. Copy machine
7. Scanner
8. Calculator