Ad Operations Specialist

Entravision

Posted 2 months ago

Full Time

Burbank, California

In Person

Smart Summary

Responsibilities

The Ad Operations Specialist will strategize, execute, and manage digital campaigns across various formats including CTV, video, and audio. They are responsible for optimizing campaign performance, reporting data to clients, and collaborating with sales teams to ensure campaign goals are met.

Qualifications

You have experience in digital campaign management, specifically with CTV, Pre-Roll Video, Digital Audio, and Display campaigns. You possess the technical skills to set up and optimize campaigns against industry KPIs and are comfortable using platforms like The Trade Desk and Google Ad Manager.

Must Have Skills for ATS

CTV

Pre-Roll Video

Digital Audio

Display campaigns

The Trade Desk

Google Ad Manager

Google DV 360

Google Tag Manager

Google Analytics

Trade Desk Certification

Job Description

Trafficker
Salary range: 40.000 - 50.000 USD

Location/Market: Burbank, California
JOB DESCRIPTION 
Summary
Entravision’s Ad Operations team is looking for a new Digital Trafficker to join our team! This role will include day-to-day responsibilities of trafficking and managing digital campaigns with a focus on CTV, Pre-Roll Video, Digital Audio and Display campaigns.
We are looking for someone who is goal-oriented and passionate about digital media. Must be able to work in fast paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.
If this description fits you, then this is an exciting opportunity to join and experience working with a fun-loving, energetic team.
Essential Functions
Strategize, execute, and manage a variety of client campaigns including trafficking, in-flight optimization and post campaign analysis.
Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
Develop campaign strategies to support and achieve the client’s business objectives
Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.
Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
Provide the Account Management team campaign reporting data for client recap decks as well as campaign strategy recommendations for future campaigns.
  • Work with sales teams to validate insertions orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.
Competencies
1.         Ability to Work Independently.
2.         Excellent Attention to Detail.
3.         Ability to Work under pressure and prioritize projects.
4.         Knowledge of digital ad ecosystem and familiarity with ad platforms and tools ex. The Trade Desk, AppNexus, Google DV 360, Google Tag Manager, Google Analytics
5.         Team Player.
Position Type/Expected Hours of Work
This is a full time position. Actual hours and schedule may vary.
Required Education and Experience
1.         BA degree in marketing, business or equivalent work experience
2.         At least 1-2 years of work experience in digital campaign management or related fields
3.         Trade Desk Certification a plus
4.         English Fluency Required.
           
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply.
 

Entravision

Entravision is a media and advertising technology company. In the U.S., we maintain a diversified portfolio of television and radio stations and digital advertising services that target Latino audiences and beyond. Our unique broadcast media assets include 49 television stations (making us the largest affiliate group of the Univision and UniMás television networks) and 43 Spanish-language owned & operated radio stations, plus network audio, streaming, and app platforms. We are proud to create unique 360 marketing solutions for over 2,500 clients. Our advertising technology business consists of Smadex, our programmatic ad purchasing platform, and Adwake, our mobile growth solutions business. Headquartered in Los Angeles, California, USA. Shares of Entravision Class A Common Stock trade on The New York Stock Exchange under EVC.
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