Job Description
Imagine what you can do here. Apple is a place where extraordinary people gather to do their lives best work. Together we create products and experiences people once couldn’t have imagined, and now, can’t imagine living without. It’s the diversity of those people and their ideas that inspires the innovation that runs through everything we do.
Description
APPLE INC has the following available in Cupertino, California and various unanticipated locations throughout the USA. Create product launch advertisements:
Develop and execute product launch advertising for iPad and iPhone, including high-visibility television commercials and digital assets. Create campaigns that serve as customers’ first introduction to new products, clearly communicating design, positioning, and key capabilities. Collaborate with filmmakers and creative partners to showcase product performance in real world and high-demand environments. Ensure launch advertising aligns with brand standards while effectively demonstrating product use cases and innovation.
Create Product films:
Produce product films as part of the broader marketing ecosystem, with a focus on education and clarity. Develop annual iPhone product films that explain product features, functionality, and customer benefits. Translate technical features into clear, customer-focused narratives. Support launches by highlighting new capabilities, such as camera and video enhancements, through structured, informative storytelling. 40 hours/week. At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $224,328 - $274,500/yr and your base pay will depend on your skills, qualifications, experience, and location.
PAY & BENEFITS: Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits: https://www.apple.com/careers/us/benefits.html.
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.
Minimum Qualifications
Bachelors Degree or foreign equivalent in Advertising/Copywriting or related field and 1 year of experience in the job offered or related occupation.
1 year of experience with each of the following skills is required:
Conceptualizing and developing marketing and advertising campaigns that disrupt product categories and create positive results.
Writing headlines and other copy for advertising and marketing media, including print ads, film ads, websites, out of home, social posts, and emerging media.
Leading advertising film productions: collaborating with film directors, editors, producers, sound designers, casting agents and other vendors.
Working cross functionally with internal and external stakeholders to launch new products.
Presenting creative concepts to clients, utilizing key software such as Pages and Keynote.
Casting and directing voice talent in recording sessions
Compiling creative portfolio with recognition from an advertising award show including One Show, D&AD, or the Cannes Festival of Creativity.
Preferred Qualifications
N/AWe’re a diverse collective of thinkers and doers, continually reimagining what’s possible to help us all do what we love in new ways. And the same innovation that goes into our products also applies to our practices — strengthening our commitment to leave the world better than we found it. This is where your work can make a difference in people’s lives. Including your own.
Apple is an equal opportunity employer that is committed to inclusion and diversity. Visit apple.com/careers to learn more.