JOB TITLE                                             Leasing and Social Media Specialist

SCHEDULED HOURS                        Full-Time, 40 hours/week

JOB SUMMARY: This position is responsible for managing Bristol Urban’s residential leasing process and for creating, posting, managing and tracking all content for Bristol Urban social media platforms.

WAGE STATUS:  Non-exempt, 40 hours/week

PAY: $23 per hour, plus per lease bonus. Full medical benefits.

ABOUT BRISTOL URBAN: Bristol Urban Apartments owns, manages and maintains a portfolio of vintage multifamily and mixed-use buildings in Portland and Vancouver.
This role acts as the primary point of contact for prospective tenants, guiding them through showings and the application process.

JOB DESCRIPTION

Leasing

• Track and respond to guest cards in AppFolio
• Contact potential tenants to set up tours
• Conduct property tours, answer questions and highlight key selling points of Bristol Urban’s unique vintage units
• Consistently follow up with leads after tours
• Guide prospective tenants through the rental application process and act as a liaison between Bristol Urban’s screening provider and tenant when necessary to ensure proper documentation is submitted
• Communicate regularly with property managers regarding tours
• Assist property managers in micro staging units
• Assist with marketing events, open houses and community outreach when needed

Content Creation, Management and Lead Generation

• Create engaging, high-quality branded content for Bristol Urban’s Instagram, TikTok and Facebook accounts that generate new leads from prospective tenants
• Film, edit and post short-form videos of vacant units that highlight the unique features of our properties and are tailored to each of our social media platforms
• Ensure videos have a consistent tone and branding
• Post ads of vacant units to Facebook Marketplace via Bristol’s main Facebook page
• Capture new photos of vacant units when necessary
• Regularly coordinate with property managers to identify appropriate units for videos
• Write and send out Bristol Urban’s monthly newsletter
• Create other marketing material as needed
• Reply to inquiries on social media platforms from prospective tenants
• Create guest cards in AppFolio with new leads received via social media platforms and schedule tours with leads for Bristol’s Leasing Agent

Performance Reporting

• Create and present vacancy report for biweekly marketing meetings
• Review and track advertisements posted by property managers on Zillow, Bristol Urban’s website and Craigslist to ensure accuracy
• Create reports with video engagement and follower growth for marketing meetings
• Track and report data on number of responses to videos, tours scheduled and applications received from prospects that originate from social

Other

• Other duties as assigned or required

ESSENTIAL JOB EXPECTATIONS:

• Comply with the expectations outlined in the Employee Handbook
• Attendance is an imperative job function
• Other duties – Perform all other duties as per instructions by the Company
• Any other reasonable and proper tasks as assigned from time to time by supervisor

KNOWLEDGE, SKILLS, & ABILITIES:

• Customer service skills
• Good communication and interpersonal skills
• Attention to detail
• MS Office suite, especially Excel, Word, and Outlook
• Ability to follow oral and written instructions in English
• Prior social media marketing experience preferred
• Ability to prioritize multiple tasks
• Ability to work effectively with a team
• Ability to work independently as needed to support group effort

QUALIFIATIONS:

• Valid driver’s license
  and street legal vehicle.

PHYSICAL DEMANDS: The work requires routine walking, standing, bending, and carrying items weighing less than fifty pounds.

This job description is not an employment agreement or contract.  Management has the exclusive right to alter the scope of work within the framework of this job description at any time without prior notice.