PR Account Executive - B2B Tech PR

The Hoffman Agency

Posted 2 months ago

Full Time

Boston, Massachusetts

Hybrid

Smart Summary

Responsibilities

The PR Account Executive will manage media relations, including pitching and outreach, while developing creative social media content and drafting press materials. They will also contribute to new business research, client communications, and the training of junior staff members.

Qualifications

You have a Bachelor's degree in Business, PR/Advertising, Communications, Journalism, or a related Liberal Arts field and 1-3 years of public relations experience, preferably agency-based. You are adept with Microsoft Office Suite (Word, Excel, Outlook, PowerPoint) and possess superior writing and verbal communication skills, with a passion for digital and social media communications, especially within the technology sector.

Must Have Skills for ATS

Microsoft Office

Word

Excel

Outlook

PowerPoint

Media relations

Social media

Content creation

Press releases

Reporting

Client relations

Job Description

(Hybrid-San Jose, CA | Portland, OR | Boston, MA)  

Greatness Begins with a Single Step in the Right Direction.  

You’ve made a good start on your career. Now you want to move up, learn and take on more responsibility. You have a solid grounding in the work world and are ready for your communications career to take off.  

The Hoffman Agency is an international public relations and integrated marketing communications company that crafts stories to build brands.  

We are seeking intelligent, ambitious PR account executives with a passion for storytelling, learning and a commitment to excellence. Must have a sense of humor and appetite for working in a positive team environment.  

If you like where the story is leading, read on.  

The Plot Thickens: Job Description  

  • Media relations: Play a key role in brainstorming and writing pitches, research media contacts, outreach to media, and create reporter briefing sheets  
  • Social media: Develop creative content and drive engagement on social media  
  • New business: Pull together preliminary research to contribute to new business pitches  
  • Speaking and awards: Pull together abstracts and awards submission drafts, and submit the abstracts to nominate the company or product  
  • Content creation: Draft press releases, bylines and PowerPoint presentations for client speaking programs  
  • Reporting: Compile monthly metrics reports and end-of-the-month reports  
  • New business: Drive new business research with demonstrated ability to show key takeaways and insights  
  • Mentorship/training: Assist in training interns and new account coordinators on processes and agency tools  
  • Client relations and account management: Play a key role in client communications and contribute to client satisfaction 

The Hero’s Background: Qualifications  

  • Bachelor’s degree in Business, PR/Advertising, Communications, Journalism or other Liberal Arts field  
  • 1-3 years of public relations experience (agency experience is preferred)     
  • Adept with Microsoft Windows and Microsoft Office, which includes Word, Excel, Outlook and PowerPoint  
  • Experience in leading regional technology-related projects is preferred  
  • Superior writing and verbal communication skills  
  • Experience in and a passion for digital and social media communications a plus  
  • An enterprising and curious mindset  
  • An entrepreneurial nature, passion, and can-do attitude  
  • Come join us and be on the cutting edge of communications. We value diverse thinking, and we regularly push the boundaries of PR.    
  • We've established a hybrid workplace in our Boston, Portland, and San Jose offices with maximum flexibility.  

Attributes of the Protagonist (That’s You)  

  • Creative  
  • Critical thinker  
  • Team player  
  • Accountable  
  • Entrepreneurial nature and attitude  
  • Passionate about public relations and writing  
  • Passionate about technology/social media  
  • Excited to continually learn new things  
  • Creative  
  • Curious  
  • Initiative  
  • SENSE OF HUMOR  
  • Teamwork  
  • Organized 

And our benefits are pretty darn good as you can see from the sample list of just some of our benefits:    

  • 100% employer-paid medical, dental, and vision  
  • 20 PTO days  + Birthday PTO  
  • 11 holidays + Floating Holiday    
  • 401(k) match    
  • Knock-off early on Fridays!    
  • Weekly Wellness Hour    
  • Sabbatical program – 1 month off after 4 years of service   
  • Wellness and Professional Development Fund - $1,000 per year   
  • $400.00 WFH stipend to shape your home environment  
  • Paid parental leave  
  • Mentor Program    

We are a company that values diversity and inclusion. We also “care.” 
  

Come join us in pushing — and periodically shoving — the boundaries of communications.    

A competitive salary ($55,000 - $62,000), benefits package and career advancement opportunities will be offered to the successful candidate.     

We will contact all shortlisted candidates. 

We will contact all shortlisted candidates. 

The Hoffman Agency

Defining communications broadly to include digital, content marketing, thought leadership as well as traditional PR, The Hoffman Agency knows how to differentiate brands and deliver air cover for sales. With a heritage in the tech sector, the firm’s work today cuts across a range of industries. For clients with global needs, the company operates in Asia, Europe and the United States. Unlike traditional agencies handicapped by their silo structure, The Hoffman Agency applies a collaborative approach to implementing multi-country campaigns. This leverage of content and thinking across geographies ultimately generates better results (and considerable less bickering). While campaigns vary by client and industry, all share one theme: the creation of content that reflects the tenets of storytelling. This means developing narratives that prompt journalists to write and target audiences to read – a far cry from the “corporate speak” that satisfies internal stakeholders. Toward this end, the firm conducts storytelling workshops for internal communicators, executives and employees.
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