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Gen Digital Inc.
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Gen Digital Inc.
Posted 2 months ago
Internship
New York, New York
In Person
Smart Summary
Responsibilities
The Brand Intern will support social media, brand campaigns, and content creation by identifying trends and analyzing performance metrics. They will also assist with influencer efforts, customer storytelling, and creative ideation to keep the brand relevant.
Qualifications
You are deeply tapped into internet culture and possess a creative mindset, enabling you to generate innovative campaign ideas. You have strong short-form writing skills and are comfortable analyzing performance metrics to drive engagement across social and content platforms.
Must Have Skills for ATS
TikTok
CapCut
Premiere
Figma
Job Description
About Gen:
Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.
Together, we share a collective passion and vision to protect consumers and help them grow, manage and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results.
When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career – from flexible working options and time off to competitive pay, benefits and well-being programs.
At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.
If this sounds like you, we’d love you to be part of Gen.
Job Description
MoneyLion is looking for a Brand Intern who lives at the intersection of money, culture, and the internet—someone who knows what’s trending before it trends. This role will support brand, social, and campaign efforts, helping bring ideas to life across channels.
What You’ll Work On
· Track and analyze brand + content performance metrics (engagement, views, conversion signals)
· Help bring campaign ideas to life (summer campaign, cultural moments, product drops)
· Support always-on social + content creation (trend spotting, ideation, scripting)
· Help bring campaign ideas to life (summer campaign, cultural moments, product drops)
· Assist with real customer storytelling (testimonials, UGC, pulling standout quotes + shaping narratives)
· Contribute to in-app content ideas that drive engagement
· Support competitive and cultural analysis to identify opportunities and trends
· Research internet culture, trends, and competitors to keep MoneyLion relevant and ahead
· Support creator/influencer efforts (sourcing, tracking, organizing content)
· Help with brand strategy + creative ideations
· Jump into IRL activations + scrappy brand moments when needed
Who You Are
· Deeply tapped into TikTok, Instagram, and internet culture
· A creative thinker who brings ideas, not just execution
· Strong at short-form writing (hooks, captions, scripts)
· Organized and able to juggle multiple projects
· Curious about money, fintech, and consumer behavior
· Comfortable working with data and pulling insights from performance metrics
· Scrappy, proactive, and comfortable in a fast-moving environment
Bonus Points
· You’ve run a social account, brand page, or content channel
· Experience with UGC or creator content
· Basic editing skills (CapCut, Premiere, etc.)
· Comfortable with Slides or Figma
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Gen Digital Inc.
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