Assistant Media Planner
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Zimmerman Advertising
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Assistant Media Planner
Zimmerman Advertising
Posted 2 months ago
Full Time
Fort Lauderdale, Florida
In Person
Smart Summary
Responsibilities
The Assistant Media Planner provides administrative and analytical support for media plan development, including creating marketing solutions and managing media buys. They also monitor campaign performance, negotiate rates with vendors, and assist in reporting and optimization tasks.
Qualifications
You have a Bachelor's degree in Marketing, Advertising, Communications, or a related field, along with entry-level experience, preferably an internship with an agency. You possess strong analytical skills to interpret campaign data and proficiency in MS Office, particularly Excel, to manage media placements and budgets effectively.
Must Have Skills for ATS
Excel
Word
PowerPoint
Digital Media
Traditional Media
Social Media
Job Description
Overall Objective
The Assistant Media Planner is an entry-level position that is responsible for providing administrative and analytical support in the timely development of media plan documents including but not limited to; Media Plans, Point-of-Views (POVs), and related media analyses for the clients assigned.
Responsibilities
- Help in the conception, creation and delivery of innovative, well-targeted, business-building marketing solutions across a variety of digital media to meet or exceed client objectives
- Work with media vendors and negotiate rates
- Maintain status reports on all interactive media initiatives
- Assists in the development, negotiation, implementation, tracking, reporting and optimization of online media buys
- Analyzes reports and works with the Digital media team and media planning team to recommend needed optimization and changes
- Communicates day to day digital media related needs and outstanding project tasks to the account service team, project manager and traffic teams for any interactive media campaigns
- Assists the digital team in staying abreast of emerging trends and communicating innovative, business-building new media recommendations
- Reads and selects articles to include in our research archive and send to team weekly
- Assist in the monitoring and preparation of periodic media campaign reviews
Requirements:
- Bachelor’s degree in Marketing, Advertising, Communications, or closely related field
- Entry-Level experience is required, preferably an Internship with a full-service Advertising, PR, or Marketing agency
- Must be able to work full-time onsite in our Fort Lauderdale, FL office
- The ability to analyze data and draw actionable insights is crucial for understanding campaign performance
- MS Office: Excel, Word and PowerPoint with effective writing skills
- Strong verbal and written communication is needed to collaborate with team members and clients
- Knowledge of Media is highly preferred; Digital, Traditional, and Social
- Attention to detail is essential for managing multiple media placements, budgets, and deadlines accurately
- Presentation skills and experience are highly desirable
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Zimmerman Advertising
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