Associate, Integrated Media Planning

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Omnicom Media US OMD

Posted 2 months ago

Full Time

Los Angeles, California

Hybrid

Smart Summary

Responsibilities

The associate will support the planning team in executing cross-channel media strategies and gathering data to build strategic media plans. They are responsible for creating client-facing deliverables and collaborating with internal teams to ensure campaign success.

Qualifications

You have a Bachelor's degree in a related field and familiarity with media planning principles. You possess strong analytical skills for interpreting data and proficiency in Microsoft Excel and PowerPoint. Your excellent communication and organizational abilities are key to managing multiple tasks and deadlines effectively.

Must Have Skills for ATS

Microsoft Excel

Microsoft PowerPoint

Job Description

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities    

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. 

As an Associate in Planning at Omnicom Media, you will play a foundational role within the media planning team, supporting the development and execution of strategic media plans that deliver measurable business outcomes for our clients. This entry-level position is designed for individuals eager to learn the principles of media planning, contribute to multi-channel campaign development, and collaborate across teams. Your analytical mindset and attention to detail will help fuel the planning process and drive campaign success. 

Within this role you have two core areas of responsibility:  

Planning Excellence for the Client 

  • Support the planning team in executing cross-channel media strategies that deliver on client business objectives. 
  • Gather and interpret data to assist in building strategic media plans across digital and traditional channels. 
  • Aid in the creation of client-facing deliverables including flowcharts, presentations, competitive reviews, and reporting materials. 
  • Contribute to campaign analyses that provide actionable insights and recommendations for ongoing improvement. 
  • Maintain a clear understanding of client goals, target audiences, and media opportunities to drive results in all workstreams. 

Planning Excellence for the Team 

  • Collaborate effectively with your planning team, strategists, activation, and analytics teams to enable a unified approach and excellence in execution. 
  • Maintain accurate documentation and support the smooth operation of all planning processes. 
  • Take initiative in learning and adopting new OM tools, processes, and best practices. 
  • Demonstrate an eagerness to develop foundational media knowledge and technical skills. 
  • Participate in ongoing training sessions and team meetings to support a culture of growth and excellence. 

Qualifications 

  • Bachelor’s degree in advertising, marketing, communications, business, or a related field. 
  • Familiarity with core principles of media planning and the marketing ecosystem. 
  • Strong analytical skills with an ability to interpret and synthesize data. 
  • Proficiency in Microsoft Excel and PowerPoint; familiarity with media tools is a plus. 
  • Excellent written and verbal communication skills. 
  • Strong organizational skills and attention to detail, with the ability to manage multiple tasks and deadlines. 
  • Collaborative, self-motivated, and eager to learn. 

How We Will Measure Success 

  • Consistently deliver high-quality, accurate support work that helps planning teams achieve client KPIs. 
  • Demonstrate growth in proficiency with OM planning tools and processes. 
  • Provide timely, clear, and detail-oriented contributions to all project deliverables. 
  • Positive feedback from colleagues and planning team leadership on reliability, attitude, and attention to detail. 
  • Rapid progress in learning the fundamentals of media planning and contributing to the team’s knowledge-sharing culture. 

#LI-SO1

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range$34,000—$60,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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Omnicom Media US OMD

Omnicom Media, the media services division of Omnicom Group Inc., designs ecosystems for growth. Powered by the Omni Intelligence Platform, Omnicom Media connects best-in-class capabilities that enable our full-service media agencies OMD, Initiative, PHD, UM, Hearts & Science and Mediahub to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 40,000 people serving the world’s leading brands in Omnicom Media agencies around the globe.
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