Automotive Loyalty Specialist

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CMA's Toyota of Lexington Park

Posted 2 months ago

Full Time

California, Maryland

In Person

Smart Summary

Responsibilities

The Automotive Loyalty Specialist identifies vehicle upgrade opportunities for existing service customers and manages the end-to-end sales process. They collaborate with service, appraisal, and finance departments to ensure seamless transactions while maintaining detailed records in the CRM.

Qualifications

You have proven success in automotive sales, with a strong understanding of deal structure and customer needs. You are a self-sufficient, detail-oriented, and coachable individual with strong computer literacy and a valid driver's license.

Must Have Skills for ATS

CRM

DMS

Job Description

Description

Location:  CMA's Lexington Park Dealerships

Position Overview:  The Automotive Loyalty Specialist works directly with our existing service customers to identify vehicle upgrade opportunities and deliver a seamless, personalized buying experience. This role is designed for a self-sufficient sales professional who wants more control, better work-life balance, and access to warm, qualified opportunities—no cold calling required. 

Schedule: Mon. - Fri. 7am - 4pm

Compensation: $40k annual salary plus commission. Target Yearly Earning $70k - $120k

About Carter Myers Automotive (CMA)

Carter Myers Automotive is a family and employee-owned company proudly serving Virginia, Maryland, West Virginia, and North Carolina since 1924. Our locations include Charlottesville, VA; Lexington Park, MD; Lynchburg, VA; Martinsburg, WV; Richmond, VA; Rocky Mount, NC; Staunton, VA; Williamsburg, VA; and Winchester, VA. CMA represents top brands including Toyota, Cadillac, Chevrolet, GMC, Honda, Hyundai, Kia, Lincoln, Nissan, Subaru, Volkswagen, Volvo, Chrysler, Dodge, Jeep, Ram, Ford, and Buick.

What Makes This Role Different

  • No Cold Calling – Work exclusively with our loyal service customer base 
  • Run Your Own Desk – Structure your own deals without waiting on the tower 
  • Full System Access – CRM, equity mining tools, DMS, and appraisal systems 
  • Better Work-Life Balance – Move beyond traditional dealership hours

Key Responsibilities

  • Review daily service appointments to identify upgrade and equity opportunities 
  • Engage customers in the service drive and present personalized solutions 
  • Structure deals that create value for the customer, dealership, and lender 
  • Collaborate with service, appraisers, and finance to ensure smooth transactions 
  • Maintain detailed notes, follow-ups, and pipeline activity in CRM 
  • Build long-term relationships that drive repeat and referral business

Benefits

  • Employee Stock Ownership Plan (ESOP)
  • Competitive insurance benefits including medical, dental, vision, employer paid life insurance, short-term disability, long-term disability, and employee assistance program
  • 401k plan with company matching
  • Paid Time Off and Holiday pay
  • Associate discounts on vehicle purchases, parts, and service
  • Paid maternity leave after one year of employment
  • Closed on Sunday

Requirements

Qualifications:

  • Proven success in automotive sales (1+ year preferred) 
  • Strong understanding of deal structure, lender expectations, and customer needs 
  • Ability to work independently with confidence and accountability 
  • Coachable mindset with a willingness to continuously improve 
  • Detail-oriented with strong organizational skills 
  • Strong computer literacy
  • Must have a valid driver’s license

Carters Myers Automotive provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Employment offers are contingent upon the successful completion of a drug screening and background check.

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CMA's Toyota of Lexington Park

Carter Myers Automotive (CMA) is a family and employee-owned business serving Central Virginia since 1924. We have dealerships across Virginia as well as West Virginia, North Carolina and soon in Maryland, representing 18 new car brands with more than 3000 new and used vehicles in stock. Our technicians are ASE Certified Virginia State Inspectors and our wholesale parts network extends throughout the region. We move lives forward for our associates, customers and communities. We are always hiring! Our company is unique, in that associates earn ownership through an Employee Stock Ownership Plan (ESOP). Started in 1979, our ESOP has grown through the belief that shared ownership means shared success. Everyone you encounter at CMA has a vested interest in the company, at no cost to them. Our brand promise is "Owners Just Do More!"​ CMA started as Stockdell-Myers Hardware in Petersburg, Virginia. We specialized in machine parts and built cars from kits to sell through the store. In 1924, once the assembly line had changed the industry, we reincorporated as Petersburg Motor Company. Our first President was H. Carter Myers. He, his sister and his son kept the business going through the Great Depression and World War II. Our founder's grandson, H. Carter Myers III, joined the company in 1968 and we continued to grow. Today, the 4th generation of the Myers family is our President and CEO. The first woman to lead CMA, Liza Myers Borches has followed in her father's, grandfather's, and great grandfather's footsteps. After more than 100 years in the industry, our core values remain the same: Honesty, Integrity, Customer Service, and Community Involvement. Learn more at www.CMAcars.com.
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