Description

Marketing Assistant (Growth & Marketing Operations)

Location: Houston, TX (On-Site)
Department: Marketing
Reports To: Interim Head of Marketing

Role Overview

Piping Technology & Products is hiring a Marketing Assistant to help drive website traffic, inbound leads, and RFQs.

This role focuses on executing and improving marketing systems across SEO, analytics, and marketing operations. The team’s goal is to double inbound lead volume in 2026, and this position contributes directly to that outcome.

You will gain hands-on experience across modern marketing tools and have the opportunity to develop expertise in SEO, analytics, and marketing operations.

Key Responsibilities

Traffic & Lead Generation

• Execute SEO initiatives including keyword research, on-page optimization, technical improvements, and backlink management
• Support AEO/GEO efforts to improve visibility in AI-driven search
• Identify and implement opportunities to increase website conversions and inbound RFQs

Marketing Operations

• Build and manage automated workflows in HubSpot and Zapier for lead capture, routing, and follow-up
• Maintain CRM structure including list creation, imports, deduplication, and segmentation
• Research and implement tools to improve marketing performance and efficiency

Analytics & Reporting

• Track performance across campaigns using Google Analytics, HubSpot, and related tools
• Monitor metrics such as traffic, lead volume, conversion rates, and campaign ROI
• Generate insights to inform ongoing optimization

Data & Process

• Clean, organize, and analyze marketing data using Excel and Google Sheets
• Improve data quality and reporting processes to support decision-making

Execution & Coordination

• Support campaign execution across content, email, social, and sales enablement
• Track projects in Asana to ensure deadlines and priorities are met
• Coordinate with sales and internal teams to support marketing initiatives

What Success Looks Like

• Growth in website traffic and search visibility
• Increase in inbound leads and RFQs
• High-quality, well-structured CRM data
• Efficient execution of marketing initiatives
• Development of subject matter expertise in a core area

Requirements

Qualifications

• Strong organizational and project management skills
• Proficiency in Excel or Google Sheets
• Familiarity with tools such as HubSpot, Google Analytics, and SEMrush
• Clear communication skills and ability to collaborate across teams
• Proactive, detail-oriented, and comfortable working with data

Why Join Us

• Direct impact on lead generation and company growth
• Exposure to modern marketing tools and systems
• Opportunity to develop expertise and take ownership in key areas
• Collaborative, fast-paced manufacturing environment