Account Executive

Curtis Media Group

Posted 2 months ago

Full Time

Greenville, North Carolina

In Person

Smart Summary

Responsibilities

The Account Executive is responsible for selling digital and radio advertising campaigns to clients in Greenville, NC. They will manage the full sales cycle, from initial client needs analysis and pitch presentations to campaign execution and performance reporting.

Qualifications

You have a strong sales drive and possess the ability to collaborate effectively with various team members to meet deadlines. You are expected to have in-depth knowledge of performance marketing, specifically radio and digital capabilities, and the ability to thrive under pressure in a fast-paced environment.

Must Have Skills for ATS

digital marketing

radio advertising

sales process

client needs analysis

pitch presentations

account management

performance marketing

Job Description

Account Executive - Greenville, NC 
This is the ideal role for a marketing and sales professional who is looking to join a growing digital and radio business. As our Account Executive, you will be responsible for selling digital and radio campaigns across a wide range of digital products and radio stations in Greenville, NC. Account Executive to work directly with VP of Sales, Digital Coordinator, Digital Team Leader, and Executive VP of radio stations.
Essential Duties and Responsibilities:
  • Account Management: Works directly with clients, prospects, and company account executives to support their needs and communicate client expectations.
  • Going on in-field calls with prospective clients utilizing the sales process of creating digital and radio campaigns for prospective clients utilizing the Client Needs Analysis, Client Pitch Presentations to Closing of the Sale.
  • Ability to achieve revenue goals and expectations without hesitation.
  • Responsible for building and maintaining a billing book of business with guidance from VP of Sales.
  • Work directly with our Digital Coordinator in processing requests for proposals, insertion orders, sample spec ads and reporting. (for digital only)
  • Project Management: the ability to track timelines and due dates for deliverables, reviews, and approval for campaign launches.
  • Continuity with graphics team: Ensure all ads are being worked on and deadlines are being achieved so all schedules can run on time.
  • Maintain working knowledge of radio and digital products offered by the company through continuous training.
  • Monitor Campaigns to ensure all campaigns are hitting the promised impressions goals and spots during their flights. Adjust priority levels as appropriate.
  • Campaign Reports: At month end and/or the campaign ends, review performance reports for all digital and radio campaigns and present results to the client.
  • Client communication: Work directly with clients to ensure campaign execution and performance meet their standards.
Qualifications:
  • Organization and follow-through are critical skills for this position.  Logical, process-oriented person, who is effective and strategically contributes to campaigns.
  • Strong work ethic, self-motivated and high achiever with a sales drive.
  • Professional demeanor; comfortable presenting to and interacting directly with clients.
  • Demonstrates the ability to successfully collaborate with various team environments with dynamic priorities and meeting deadlines.
  • Quick-witted, understanding and offering solutions regarding various responsibilities.
  • In-depth knowledge of performance marketing with special focus on radio and digital capabilities.
  • Self-motivated and strategic thinker with a bias towards action while also being a strong team player.
  • Ability to thrive under pressure and ability to work in a fast-paced environment; Comfort dealing with ambiguity.
  • Strong partnership and influencing skills.
  • Comfort working with Senior Management.
  • Ability to uncover new opportunities to acquire customers efficiently and on a scale through well-developed relationships with core channel partners and media agencies.
  • Bachelor's Degree in Communications/Marketing preferred and/or equivalent work experience.
  • Minimum experience working in sales: 1-3 years preferred.

Curtis Media Group

We are more than broadcasters. We are a marketing company powered by radio and digital assets. Curtis Media Group owns 57 AM and FM radio signals across the state of North Carolina, with some of the most admired brands in the communities we serve. CMG also operates several networks, including the North Carolina News Network (NCN) which distributes news, weather and sports information to over 80 affiliates across the state. The Triangle Traffic Network provides traffic reports to affiliates in the Raleigh-Durham market, while the Southern Farm Network delivers relevant news and information to the North Carolina agricultural community. Curtis Media Group also owns CMG Southern Sales which represents CMG stations along with other independent broadcasters in the Southeast through our Atlanta office. Additionally, CMG owns the ACC Sports Journal, ACCSports.com, and the David Glenn Radio Network. ACC Sports is your first source for rumors, recruiting and insider news about all ACC teams. The company also has partnerships with Inner Banks Media and the Foothills Radio Group which operate another seven North Carolina radio stations.
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