Fitness Sales Associate

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Orangetheory Fitness Michigan

Posted 2 months ago

Full Time

Troy, Michigan

In Person

Smart Summary

Responsibilities

The Sales Associate is responsible for prospecting new leads, conducting discovery consultations, and converting prospects into paying members. They must meet or exceed monthly membership sales quotas while maintaining high-energy studio tours and providing exceptional member service.

Qualifications

You have at least one year of sales experience, preferably in retail, gym, or B2C environments, with a proven ability to meet or exceed sales quotas. You possess a hunter mentality, excellent phone skills for making numerous daily calls, and an extroverted personality that energizes people and drives sales conversions.

Must Have Skills for ATS

CRM

Sales Tracking Software

Job Description

Description

Sell fitness. Hit goals. Earn Bonuses. Build a career in sales.

At Orangetheory Fitness, we're not just selling memberships, we're closing deals that change lives. As a Sales Associate, you are a hunter: prospecting new leads, booking first time classes, conducting full discovery consultations, and converting prospects into paying members. This is a quota-driven sales role where your success is measured in memberships sold!

We're looking for competitive, results-driven sales professionals who thrive on the challenge of hitting targets and love the thrill of selling. If you have a proven track record in sales, embrace accountability, and want to build a career where your hustle directly impacts your paycheck, this is your opportunity.

Why Work for Orangetheory Fitness?

  • Monthly Sales Bonuses – hit sales goals, get rewarded 
  • Free Orangetheory Membership – experience what you're selling 
  • PTO, Sick Time & Holiday Pay
  • Medical, Dental & Vision Insurance
  • Supplemental Insurance Options – life, accident, critical illness, and more 
  • 401(k) with Company Match
  • Comprehensive Sales Training – learn our proven sales process and conversion strategies 
  • Career Advancement – top performers move into senior sales and management roles 
  • Employee Recognition Program – we celebrate our top closers 

What You'll Do as a Sales Associate:

  • Proactively call and text leads to book introductory sessions 
  • Conduct 20-30+ outbound calls daily to prospects who've shown interest 
  • Run full discovery consultations to understand prospect needs and overcome objections 
  • Give high-energy studio tours and position the value of membership 
  • Close sales on the spot – convert prospects during their first visit 
  • Meet or exceed monthly membership sales quotas
  • Follow up persistently with prospects via phone, email, and text until they book or buy 
  • Track sales activities and pipeline in our CRM system 
  • Collaborate with coaches to ensure seamless handoff for first-time class experiences 
  • Re-engage past leads and nurture warm prospects through strategic outreach 
  • Provide exceptional member service to support retention (while maintaining focus on new sales) 
  • Participate in Orangetheory classes to authentically speak to the product you're selling 

Requirements

What You Must Bring:

  • 1+ years of proven sales experience (retail, gym, B2C, phone sales, or membership sales preferred) 
  • Track record of meeting or exceeding sales quotas – we want closers, not order-takers 
  • Hunter mentality – you're driven, persistent, and motivated 
  • Excellent phone skills – comfortable making 20-30+ calls per day and handling objections 
  • Extroverted personality – you energize people and create excitement 
  • Urgency and follow-through – you don't wait for sales to come to you 
  • Coachability – you take feedback and continuously improve your close rate 
  • Comfortable with accountability – you own your numbers and take pride in your performance 
  • High school diploma or equivalent required 
  • Weekend availability required

Preferred Qualifications:

  • Experience with CRM/sales tracking software 
  • Background in fitness, wellness, or membership-based sales 
  • Demonstrated ability to work in a quota environment 

This is NOT the right role if you're looking for:

  • A primarily customer service position 
  • A job where you wait for people to come to you 
  • A role without sales targets or accountability 

Ready to turn your sales skills into a rewarding career? Apply now and show us your track record.

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Orangetheory Fitness Michigan

Founded in 2010, Orangetheory is an ENERGIZING total-body fitness program that combines a dynamic blend of strength and cardio to build muscle, boost metabolism, and deliver lasting results that people can see and feel. Our fun and immersive group workouts, guided by triple-certified coaches, are designed to transform members from the inside out—physically, mentally, and socially. With over 200,000 workouts taken daily by more than a million members in over 1,500 studios across 25+ countries, Orangetheory fosters a supportive community for individuals of all fitness levels, along with dedicated teams committed to guiding them on their journey. Cutting-edge technology tracks both in-the-moment and long-term progress, helping members discover more about themselves as they work toward their goals and live longer, more vibrant lives. #MoreLife
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