Marketing & Buyer Engagement Specialist

A

Americas Auto Auction West Michigan Inc

Posted 3 months ago

Full Time

Leighton Township, Michigan

In Person

Smart Summary

Responsibilities

The specialist will design marketing materials and execute campaigns to drive buyer attendance and participation. They are also responsible for making outbound calls and building strong relationships with new and existing buyers.

Qualifications

We are looking for a Marketing & Buyer Engagement Specialist to create marketing materials, make outbound calls, and build relationships with customers. The ideal candidate will have strong communication skills, be comfortable making a high volume of outbound calls, and have experience with flyer creation tools. Previous experience in marketing, customer service, or sales is preferred.

Job Description

Description

Marketing & Buyer Engagement Specialist

 - America's Auto Auction - West Michigan

 - Full-Time

Position Overview

We are seeking a motivated and detail-oriented Marketing & Buyer Engagement Specialist to support our growing team. This role is ideal for someone who enjoys a mix of creative marketing work and direct communication with customers. The ideal candidate will be skilled in creating eye-catching flyers, making outbound calls, and building strong relationships to drive buyer participation and engagement.

Key Responsibilities

  • Design      and distribute marketing materials such as flyers, email campaigns, and      promotional content
  • Make      outbound calls to buyers to promote upcoming sales, events, and      opportunities
  • Build      and maintain relationships with new and existing buyers
  • Increase      buyer engagement through consistent communication and follow-ups
  • Assist      in developing and executing marketing campaigns to drive attendance and      participation
  • Track      outreach efforts and report on engagement results
  • Collaborate      with internal teams to ensure consistent messaging and branding

Qualifications

  • Previous      experience in marketing, customer service, or sales preferred
  • Strong      communication skills (both phone and written)
  • Comfortable      making a high volume of outbound calls
  • Experience      with flyer creation tools (Canva, Adobe, etc.) is a plus
  • Organized,      self-motivated, and able to multitask
  • Ability      to build rapport quickly and maintain professional relationships

Requirements

Preferred Skills

  • Creative      mindset with attention to detail
  • Confidence      speaking with customers over the phone
  • Basic      understanding of marketing strategies and customer engagement
  • Experience      in automotive, auction, or sales environments is a bonus

What We Offer

  • Competitive      pay based on experience
  • PTO,      holiday pay, insurance, 401K
  • Fast-paced,      team-oriented environment
  • Hands-on      role with both creative and customer-facing responsibilities

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Americas Auto Auction West Michigan Inc

West Michigan Auto Auction is a state-of-the-art facility on 86 paved acres running 10 action packed lanes. On a weekly basis we consign over 1,000 cars and have over 900 attending dealers, which does two things: sells cars for the consignors, and provides a great selection for the buyers. Dealer Sale Every Friday 8:30 AM EST Offering Quality Vehicles from Lease, Repos, New Car Trades, Consignment, Specialty & Inops. Our goal is to assure each customer is satisfied in every respect with West Michigan Auto Auction. This begins with an excellent and experienced operating and sales staff focusing on what counts: You and your auction needs. Currently we offer our traditional Friday sales, which start at 8:30 a.m. Call the sales office for details.
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