Genesys
Genesys
Posted 1 day ago
Internship
Durham, North Carolina
Hybrid
Smart Summary
The intern will support the Product Marketing team by conducting competitive research, refining market narratives, and assisting with sales enablement materials. They will also collaborate cross-functionally to ensure messaging consistency and track product roadmap updates.
Genesys is seeking a Product Marketing Intern with strong strategic thinking and communication skills. The role requires someone currently pursuing a degree in Marketing, Business, Communications, Software Engineering, or a related field. Familiarity with go-to-market strategies, sales enablement, and B2B buyer journeys is a plus.
Must Have Skills for ATS
Product marketing
Market intelligence
Sales enablement
Go-to-market strategy
Competitive research
Data analysis
Storytelling
Communication
Microsoft Office Suite
B2B marketing
Strategic thinking
Cross-functional collaboration
Product positioning
Market trends
Buyer personas
Job Description
Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.
We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.
Product Marketing
Summer Marketing Intern
Job Description
We are seeking a strategic and highly motivated Product Marketing Intern to support our Product Marketing team in driving market intelligence, sales enablement, and go-to-market (GTM) execution. This role is designed for an individual passionate about translating complex product innovations into compelling market narratives, supporting competitive positioning, and ensuring that sales and marketing teams are equipped with the insights and materials they need to win in the market.
As a Product Marketing Intern, you will play a key role in tracking the product roadmap, ensuring messaging consistency, conducting competitive and market research, and supporting strategic go-to-market initiatives. This is an opportunity to gain hands-on experience in B2B technology marketing, work cross-functionally with product, sales, and marketing teams, and develop a strong foundation in strategic product marketing.
Responsibilities
Assist the Product Marketing team in creating and refining pitch decks and GTM decks to equip sales teams with compelling narratives that communicate product value.
Support roadmap tracking efforts, ensuring that key product updates and launches are communicated effectively to internal teams.
Conduct competitive audits, tracking key competitors, their positioning, and differentiators, and synthesizing market trends into actionable insights.
Help maintain and standardize product messaging and value propositions, ensuring consistency across sales, marketing, and product communication channels.
Assist in refining and maintaining buyer and user personas, ensuring they are backed by data and reflect the evolving needs of our target audience.
Provide assistance in analyst relations efforts, including gathering materials and insights to strengthen positioning in market research reports.
Collaborate with Sales, Product, and Marketing teams to ensure alignment on go to market.
Track and measure the impact of product marketing initiatives, contributing insights for continuous improvement and strategic decision-making.
Provide general support to the Product Marketing team as needed.
Qualifications
Currently pursuing a degree in Marketing, Business, Communications, Software Engineering, or a related field.
Strong strategic thinking skills with the ability to analyze competitive landscapes and market trends.
Excellent storytelling and communication skills, with an ability to craft compelling product narratives.
Understanding of go-to-market strategies and the role of product marketing in revenue growth.
Familiarity with sales enablement and B2B buyer journeys.
Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word)
Ability to work independently and collaboratively, managing multiple tasks in a fast-paced environment.
A strong curiosity for technology, competitive strategy, and product positioning.
What we offer:
Strategic, hands-on experience in product marketing, competitive positioning, and GTM execution.
Cross-functional exposure to Product Management, Sales, and Marketing teams.
Mentorship and professional development from experienced Product Marketing professionals.
Flexible work schedules, including remote work opportunities.
The opportunity to contribute to real-world projects with tangible business impact.
If you’re passionate about product marketing, technology, and market strategy, and eager to gain real-world experience, we’d love to hear from you!
Compensation:
This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.
$0.00 - $0.00Benefits:
Medical, Dental, and Vision Insurance.
Telehealth coverage
Flexible work schedules and work from home opportunities
Development and career growth opportunities
Open Time Off in addition to 10 paid holidays
401(k) matching program
Adoption Assistance
Fertility treatments
Click here to view a summary overview of our Benefits.
If a Genesys employee referred you, please use the link they sent you to apply.
About Genesys:
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
Reasonable Accommodations:
If you require a reasonable accommodation to complete any part of the application process, or are limited in your ability to access or use this online application and need an alternative method for applying, you or someone you know may contact us at reasonable.accommodations@genesys.com.
You can expect a response within 24–48 hours. To help us provide the best support, click the email link above to open a pre-filled message and complete the requested information before sending. If you have any questions, please include them in your email.
This email is intended to support job seekers requesting accommodations. Messages unrelated to accommodation—such as application follow-ups or resume submissions—may not receive a response.
Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.
Please note that recruiters will never ask for sensitive personal or financial information during the application phase.
Genesys
Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.
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