Description

U.S. Soccer Overview 

The U.S. Soccer Federation exists in service to soccer. Our aim is to ignite a national passion for the game. Because we believe that soccer is more than a sport; it is a force for good. 

We understand the importance and the power of teamwork, on and off the pitch. That is why we work closely with our Federation partners and members, to inspire, support and guide every level of the game: from the grassroots to the National Teams. We want to bring soccer into every home and every community, right across America. Because we believe that soccer can transform lives like no other sport. Soccer can represent the best of U.S. 

U.S. Soccer is in a period of significant growth, with ambitious plans for U.S. Soccer in the near and far future. We are, therefore, looking for dynamic servant leaders to join us on this journey: in service to soccer. Applicants must be able to demonstrate visionary leadership, analytical decision-making, professional flexibility, and an empathic management style that builds bold teams and delivers globally significant results. 

Position Description 

This is a critical role within Matchday & Growth Marketing, responsible for supporting the execution of integrated marketing campaigns and building grassroots relationships in local markets to drive awareness, ticket sales, and overall revenue for U.S. Soccer matches. This role will also contribute to consumer products revenue through growth marketing initiatives.
 

Reporting to the Senior Manager, Matchday & Growth Marketing, this position plays a key role in supporting marketing efforts for U.S. Soccer-controlled Senior National Team (SNT) matches and ancillary events, helping to drive audience growth and revenue.
 

This role is essential in coordinating matchday marketing efforts in partnership with local market organizations, including CVBs, MLS and NWSL clubs, youth organizations, and other professional sports franchises.

Primary Responsibilities

• Support partnerships with grassroots organizations (CVBs, local sports commissions, tourism boards, MLS and NWSL clubs, youth clubs, and other professional teams) in match markets to help execute strategic marketing campaigns that drive awareness and ticket sales.
• Assist in campaign execution and project management, particularly in coordination with Local Organizing Committees (LOCs), ensuring timelines and deliverables are met.
• Collaborate with the Sr. Manager, Growth Marketing and external agencies to help execute paid performance marketing campaigns aligned to ROAS goals and key fan growth audiences.
• Partner with Lifecycle Marketing to support optimization of owned channels (email, web, app) to drive engagement and ticket conversions among existing U.S. Soccer fans.
• Work cross-functionally with brand and marketing teams (and agency partners where applicable) to help develop and deploy compelling content and creative assets for matchday campaigns.
• Coordinate and manage incoming creative requests with the internal creative team, ensuring assets align with key storylines, growth drivers, and brand objectives.
• Track, report, and analyze campaign KPIs, providing insights and recommendations to improve performance.
• Support day-to-day operations of growth marketing initiatives, including asset trafficking, reporting, budget tracking (YOY), and coordination across organic and paid media efforts.
• Stay informed on growth marketing trends and best practices across grassroots, digital, and performance marketing channels.
  Assist in testing and optimizing marketing tactics (creative, messaging, channels, offers) to continuously improve campaign performance.
• Support the integration of player-driven and storytelling content into campaigns to enhance fan connection and drive conversions.
• Help manage campaign calendars and ensure alignment across paid, owned, and earned media channels.

Requirements

Minimum Qualifications

• Bachelor’s degree with a strong record of academic and/or professional achievement
• 1–3 years of experience in marketing, with exposure to digital marketing and performance media
• Strong written and verbal communication skills
• Foundational understanding of digital and traditional marketing channels
• Demonstrated leadership, commitment, and excellence through extracurricular activities (e.g., athletics, military, volunteer work, etc.)
• Exceptional attention to detail and organizational skills
• Strong time management skills with the ability to prioritize and manage multiple projects simultaneously
• Ability to work in a fast-paced, dynamic environment and adapt quickly
• Team-oriented mindset with strong analytical and problem-solving skills
• General knowledge of soccer 
• Must be able to connect “micro” details to the “macro” vision and mission 
• Proficient experience with Microsoft Suite (Word, PowerPoint, Excel, and Outlook) 
• Willingness to work non-traditional hours (evenings, weekends, holidays) and travel up to 20% for matches

Desired Qualifications

• Experience working in the sports industry
• Passion for soccer and a deep knowledge of the soccer landscape in the United States
• Spanish or bilingual language skills a plus

U.S. Soccer offers a comprehensive compensation package, casual work environment, an inclusive culture, and an atmosphere for professional development. 

U.S. Soccer is an equal opportunity employer that is committed to diversity, equity, and inclusion, and prohibits discrimination and harassment of any kind on the basis of race, color, sex, religion, national origin, citizenship, pregnancy, sexual orientation, gender identity, age, disability, genetic information, military status, political belief, or any other characteristic protected under the law. This policy applies to all our employment practices within our organization. We strongly encourage women, people of color, LGBTQIA, veterans, parents, and persons with disabilities to apply.