Founding Marketing

Terac

Posted 3 months ago

Full Time

San Francisco, California

In Person

Smart Summary

Responsibilities

The primary responsibility is to own and grow the expert side of the marketplace, which involves building and running 24/7 marketing campaigns targeting high-leverage expert domains through various channels. This role also includes hosting event marketing activities and actively driving brand credibility within expert communities.

Qualifications

We are seeking a data-driven, AI-native marketing builder to grow the expert side of our marketplace. This role requires someone comfortable with a no-busywork mentality, a bias to action, and the ability to learn on the fly. Event marketing experience and excellent communication skills are highly desired.

Job Description

Founding Marketing

Terac helps teams reach faster research breakthroughs through our marketplace of verified experts. We are building agents to recruit, verify, and match 10,000s experts with 1000s of opportunities from the worlds most innovative organizations.

We work with leading enterprises and are backed by top investors.

The Role

At Terac, we are attracting the worlds top experts in every domain. While the sales team owns the customer side of the marketplace, it will be your job to own and grow the expert side of the marketplace. This is effectively a B2C business and requires a unique understanding of targeting and growing communities in different niches.

What You’ll Do

  • Expert acquisition: build and run marketing campaigns 24/7 that are targeting the highest-leverage expert domain we need at any given moment through ads, our referral network, UGC content, or any other method you can dream up.

  • Event marketing: we host monthly dinners for AI researchers, our top experts, and hackathons for our power users. You will travel across the country and the world representing Terac to the expert community.

  • Credibility is key: Between engaging in Reddit/Discord communities, organizing roundtables, and being active in a dedicated Slack with our top experts it will be your job to drive credibility to the Terac brand and make being a Terac expert a sought after title.

About You

You are a fast to fail, AI-native builder. This is not a traditional marketing role where you are a glorified lead generator. We are looking for a semi-technical builder who can learn on the fly.

Must-haves:

  • No-busywork mentality: You are comfortable vibe-coding and adapting to the latest tools to optimize your work. The second you recognize a repeatable workflow, you're in Claude code automating it.

  • Bias to action: You will operate with a high-level of agency. This means not every initiative will be discussed or thought out. We're looking for someone comfortable in failure, but can come to us with a list of initiatives where you tried something, measured the impact, and either doubled down or quit - all without permission.

  • Data-driven: You make data driven decisions. Like any marketplace, problems can balloon at scale. It's vital we track LTV, CAC, and measure everything to ensure we make informed decisions.

Misc

  • We operate in-person six days per week in our downtown SF office

  • Compensation: Competitive salary, menaingful equity vested over four years, $15K relocation bonus (for moving to the Bay Area), $10K housing bonus (if you live within 0.5 miles of our office), Health, Dental, Vision insurance, 401(k) with company match

  • Terac culture: Between weekly presentations, company hackathons, and an AI-first mindset, you'll be working with one of the most innovative teams on the planet.

  • Growth opportunities: You're joining Terac at one of the earliest stages and will have an opportunity to shape and grow with the company as a founding member.

Terac

Terac is building the infrastructure layer that connects AI systems with on-demand human expertise. We believe the future of work is shifting: instead of humans using AI to do most tasks, AI will increasingly do most work with the help of humans. In that world, companies won’t need traditional employees - but they will still need people. Terac powers that future by making high-quality human labor accessible through a single API. Today, Terac operates as an expert network for frontier research. We handle sourcing, verification, screening, and payouts so partners can instantly access specialized talent for research, evaluation, and data generation. Our platform enables companies to tap into niche expertise on demand while focusing on building their core products. Backed by $9M from Emergence, SignalFire, Audacious, and Z Fellows, we’re scaling from research tooling into a broader marketplace for the human data economy - building systems for expert matching, pricing, routing, and trust that will define how AI and humans collaborate at scale.
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