Intern, Product Marketing

Gen

Posted 4 days ago

Internship

New York, New York

In Person

Smart Summary

The intern will support the Product Marketing team by planning and executing go-to-market campaigns across various digital channels for MoneyLion products and features. This includes conducting market research to inform strategy and tracking campaign performance to identify optimization opportunities.

Gen is looking for a Product Marketing Intern to support their team in go-to-market campaigns, market research, and performance tracking. This internship is ideal for current undergraduate or graduate students (rising junior/senior preferred) in Marketing, Business, Communications, or a related field, with a strong interest in fintech and digital experiences. Key skills include communication, analytical abilities, and being highly organized.

Must Have Skills for ATS

Product Marketing

Go-to-market Campaigns

Email Marketing

In-app Marketing

Web Marketing

Social Channels

Market Research

Competitive Research

Positioning

Messaging

Campaign Strategy

Data Analysis

Reporting

Stakeholder Management

Communication

Storytelling

Job Description

Intern, Product Marketing – Summer Internship

About Gen  

Gen is a global company dedicated to powering Digital Freedom through its trusted consumer brands including Norton, Avast, LifeLock, MoneyLion and more. Our combined heritage is rooted in financial empowerment and cyber safety for the first digital generations, and today we deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries. 

Together, we share a collective passion and vision to protect consumers and help them grow, manage, and secure their digital and financial lives. We’re always looking for smart, fearless and high-impact talent who see AI as a teammate – leveraging it to move faster and deliver meaningful results. 

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation, and continuous learning, and we seek out people with different experiences, identities and ideas to join our team. You’ll work with people who back each other, respect each other and understand that our differences are a competitive advantage.

If this sounds like you, we’d love you to be part of Gen. 

How Will You Make An Impact?  

Are you ready to make an impact? If you’re looking for an internship that gives you hands-on experience in a fast-paced, high-impact technology environment, especially one at the forefront of cybersecurity—you’re in the right place. 

From product innovation to data science, marketing, engineering, and beyond—you’ll work on real projects, solve real problems, and contribute to meaningful work that supports our mission. 

What You’ll Do 

  • Support the Product Marketing team in planning and executing go-to-market campaigns for new and existing MoneyLion products and features across email, in-app, web, and social channels. 

  • Conduct market and competitive research to inform positioning, messaging, and campaign strategy, and synthesize findings into clear summaries for stakeholders. 

  • Track campaign and channel performance, helping compile and maintain reports on key metrics such as engagement, conversion, and retention to identify optimization opportunities. 

  • Partner with cross-functional teams to support launch readiness, ensure message consistency, and keep timelines and deliverables organized. 

Who You Are 

  • A current undergraduate or graduate student, rising junior/senior preferred in Marketing, Business, Communications or related field. 

  • Strong interest in product marketing, fintech, and customer-focused digital experiences; excited to learn how marketing, product, and data come together to drive growth. 

  • Curious, proactive, and eager to learn in a dynamic, fast paced high- tech environment 

  • Self-starter who’s not afraid to try innovative ideas and learn by doing 

  • Visionary leader with a strategic mindset and a passion for leveraging data to drive decision making  

Skills: 

  • Clear, concise written and verbal communication skills, with an eye for compelling storytelling and on-brand messaging. 

  • Solid analytical skills; comfortable working with spreadsheets and basic data sets to interpret trends and performance metrics. 

  • Highly organized and detail-oriented, with the ability to manage multiple tasks, deadlines, and stakeholders in a fast-paced environment. 

  • Collaborative, proactive, and curious mindset; willing to test new ideas, incorporate feedback, and work cross-functionally to solve problems. 

Why Join Us?  

Our internship program is designed to be more than just a summer position—it’s a launchpad for your career. You’ll walk away with: 

  • Collaborate on impactful, real-world projects alongside experienced professionals 

  • Gain exposure to real-time business challenges and contribute to innovative solutions 

  • Attend learning sessions, workshops, and networking events with leaders across the company  

  • Receive ongoing mentorship, feedback, and career development support 

Internship Program Details 

  • Start Date: June 1 

  • Duration: 10 weeks 

  • Location: Onsite NYC Office 5 days per week 

  • Pay Rate:  $30.00 per hour  

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.

Gen

Gen (NASDAQ: GEN) is a global company dedicated to Powering Digital Freedom through its trusted Cyber Safety brands, Norton, Avast, LifeLock, MoneyLion and more. The Gen family of consumer brands is rooted in providing empowerment and safety for the first digital generations. Now, Gen empowers people to live their digital lives confidently today and for generations to come. Gen brings award-winning products and services in cybersecurity, online privacy, identity protection and financial wellness to millions of users in more than 150 countries. Norton.com Avast.com LifeLock.com MoneyLion.com Avira.com AVG.com CCleaner.com GOBankingRates.com ReputationDefender.com

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