Analyst, Audience Measurement

Warner Bros. Discovery

Posted 8 days ago

Full Time

Atlanta, Georgia

Hybrid

Smart Summary

This role involves evaluating and testing innovative solutions for measuring and valuing audiences, working closely with currency and measurement partners to understand evolving viewer counting methods and provide guidance for accuracy. Responsibilities include collaborating with Ad Sales teams, conducting in-depth analyses of linear and digital datasets, and tracking data assets for third-party measurement offerings.

This role seeks an Analyst for Audience Measurement with 1-3 years of experience in media measurement, advertising, or ad-tech. Candidates should be familiar with major linear and digital TV measurement services and possess advanced Microsoft Office skills, particularly Excel for data analysis. The position requires a detail-oriented, organized individual with strong communication skills and a willingness to learn and collaborate.

Must Have Skills for ATS

Detail Oriented

Organized

Communicative

Data Analysis

SQL

Python

R

Excel

Pivot Tables

VLOOKUP

Macros

Time Management

Collaboration

Job Description

Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

This is an exciting opportunity to join the Measurement & Attribution team that is part of the larger WBD Ad Sales Research, Data & Insights department at Warner Bros Discovery in the role of Analyst, Audience Measurement. This position will be focused on evaluating and testing new innovative solutions for measuring and valuing audiences (broad demo and advanced audiences) to drive greater value for Warner Bros Discovery’s advertiser partners.

The Analyst role on the Audience Measurement team will work closely with our currency and measurement partners to understand how they count viewers as their products continue to evolve and provide guidance that leads to greater accuracy. This person will support the Audience Measurement team in daily tasks, as well as larger research initiatives. The ideal candidate should be very detail oriented, organized, and communicative. Knowledge of the video industry and WBD offerings is preferred. The candidate should have the proven ability to be highly organized, have a strong attention to detail and the ability to work independently. The candidate should show a strong enthusiasm to learn and a willingness to collaborate. 

Your Role Accountabilities…

  • Collaborate with Ad Sales teams to ensure clarity of WBD’s audience measurement offerings to our brand and agency clients, as well as gather feedback to prioritize features in the product roadmaps for Multicurrency. 

  • Conduct in-depth analyses of linear & digital datasets (includes 3P and 1P data) that employ methodological revisions that will alter reported audience levels to ascertain the potential impact to WBD and brand and agency clients.

  • Help identify measurement gaps and methodological/product enhancements needed to evolve measurement of OOH, linear addressable, digital, etc.

  • Track and synthesize the data assets & methodology for common 3rd party measurement offerings that WBD or their advertiser partners might have an interest in. 

  • Leverage large data sets to develop succinct, straight-forward and topline analyses for a range of clients, including Sales Leadership, Revenue Operations, and Account Management

  • Identify industry trends and updates as it pertains to ad measurement

  • Serves as a resource for other groups in the Ad Sales Research, Data & Insights department on projects where advanced measurement methodology input will be valuable.

  • Build and maintain strong relationships with our core measurement partners to leverage their companies’ unique data offerings and methodological expertise to drive incremental improvements in the measurement offerings that WBD brings to the market.

  • Perform other duties as required.

Qualifications & Experiences…

  • 1-3 years at media measurement provider, programmer, ad agency, or ad-tech company

  • Familiarity with the major linear and digital TV measurement reporting services (e.g. Comscore, iSpot.tv, Nielsen and VideoAmp, in alphabetical order)

  • Experience and familiarity with programming languages (SQL, Python, R) that can be used to conduct data analyses is a plus

  • Demonstrated advanced knowledge using Microsoft Office including Excel, Word and PowerPoint (experience using Pivot Tables, VLOOKUP, and Macros is necessary)

  • Ability to manage and balance multiple priorities in a fast-paced, complex business environment and can manage time effectively to consistently meet deadlines

  • Bachelor’s degree or higher

  • Must have legal right to work in the United States

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects a wide array of perspectives, backgrounds and experiences. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate with a disability and you require adjustments or accommodations during the job application and/or recruitment process, please visit our accessibility page for instructions to submit your request.

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $40,386.00 - $75,002.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.

Warner Bros. Discovery

Warner Bros. Discovery, a premier global media and entertainment company, offers audiences the world’s most differentiated and complete portfolio of content, brands and franchises across television, film, streaming and gaming. The new company combines WarnerMedia’s premium entertainment, sports and news assets with Discovery’s leading non-fiction and international entertainment and sports businesses. ****Please be aware of recruitment scams by individuals posing as employers and encouraging candidates to apply for, interview and/or accept nonexistent job opportunities as a means to solicit personal information or money. The online scammers have become much more sophisticated in their attempts to lure victims. Employment opportunities and job offers at Warner Bros. Discovery will always come from our Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. WBD does not extend job offers via email or on any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @wbd.com. A valid link for employment with Warner Bros. Discovery can be found at https://careers.wbd.com/global/en. If you believe you have been contacted by a scammer and may be the victim of fraud or identity theft, you should report details to the police where you live. You can also report job scams to the FTC. Learn more at https://consumer.ftc.gov/articles/job-scams. *****

Runway Icon
Boost Your Interview Chances

With Runway

See Your Fit for This Role

1-5 min

Your Score

?

Top Applicants

90%

Your Job Search Advantage

Key Gaps & Next Steps:

Address these in your resume & Interview

Top Strengths For This Role

Highlight these in your cover letter & interview

Your Interview Guide

A Personalized Interview Strategy

Freshest Opportunities

Never Miss a Good Fit

Get notified when jobs mach your criteria