Web Marketing Intern - Digital Experience and Analytics

Texas Instruments

Posted 13 days ago

Internship

Dallas, Texas

In Person

Smart Summary

This role involves leveraging data to guide the creation and optimization of sales and marketing programs, and improving how data is collected and analyzed across customer touchpoints like TI.com. Responsibilities also include developing an understanding of the Customer Data Platform (CDP) for segmentation and enabling fast reporting by building an accessible insights ecosystem.

This internship is perfect for individuals passionate about leveraging data to optimize sales and marketing programs. Key skills include data analysis, understanding of Customer Data Platforms (CDP), and the ability to provide improvement recommendations for marketing programs. An interest in experimenting with new approaches and challenging the status quo is highly valued.

Must Have Skills for ATS

Data Collection

Actionable Insights

Sales Automation

Marketing Automation

Personalization

Segmentation

Data Analysis

Customer Data Platform

Martech

Audience Segments

Reporting

KPI Analysis

Experimentation

Python

SQL

Tableau

Job Description

Change the world. Love your job. 
About the job:
The digital experience operations and analytics team at TI is responsible for the collection of data to deliver actionable insights, and operationalize those actions into a positive digital experience for the customer via sales automation, marketing automation, personalization and segmentation.
 

This internship is geared towards individuals who have an interest in:

  • Leveraging data to guide the creation and optimization of sales and marketing programs to drive business roadmaps.
  • Improving how we collect, join and analyze data across our customer touch-points such as TI.com and promotional content.
  • Developing an understanding of how to use the Customer Data Platform (CDP) and other marketing technology to create audience segments and deliver a customer-focused experience across digital channels.
  • Enabling fast reporting by building an ecosystem that allows for quick access to valuable insights, and training teams to use this ecosystem effectively.
  • Analyzing key performance indicators to provide improvement recommendations for sales and marketing programs.
  • Experimenting to find the best approach, looking for innovative solutions, and challenging the status quo

Texas Instruments will not sponsor job applicants for visas or work authorization for this position.


Why TI?
  • Engineer your future. We empower our employees to truly own their career and development. Come collaborate with some of the smartest people in the world to shape the future of electronics.
  • We're different by design. Diverse backgrounds and perspectives are what push innovation forward and what make TI stronger. We value each and every voice, and look forward to hearing yours. Meet the people of TI
  • Benefits that benefit you. We offer competitive pay and benefits designed to help you and your family live your best life. Your well-being is important to us.

About Texas Instruments Texas Instruments Incorporated (Nasdaq: TXN) is a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, personal electronics, communications equipment and enterprise systems. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.
Texas Instruments is an equal opportunity employer and supports a diverse, inclusive work environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, disability, genetic information, national origin, gender, gender identity and expression, age, sexual orientation, marital status, veteran status, or any other characteristic protected by federal, state, or local laws.
If you are interested in this position, please apply to this requisition.

Texas Instruments

We are a global semiconductor company that designs, manufactures and sells analog and embedded processing chips for markets such as industrial, automotive, personal electronics, enterprise systems and communications equipment. At our core, we have a passion to create a better world by making electronics more affordable through semiconductors. This passion is alive today as each generation of innovation builds upon the last to make our technology more reliable, more affordable and lower power, making it possible for semiconductors to go into electronics everywhere. Learn more at TI.com.

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