Business Insight Analysts draw upon strategically gathered data to drive decisions related to sales, marketing, and other business operations. They are responsible for a range of duties related to analytics, reporting, performance evaluations, market insights, and industry trends. These individuals compile and present business insights and analytics and interpret that data to guide organizational strategy and choices. BI analysts are experts in a particular category and develop deep knowledge about competitors and the industry in general.

BI analysts typically have a bachelor’s degree, often in marketing, supply chain management, or a related business field. Ideally, They would have a background that includes marketing, sales, or logistics roles. This role requires managing large amounts of data, and analysts must be comfortable assembling and evaluating information in quantitative and qualitative formats.