Market Research Intern
Air Lift Company
Market Research Intern
Air Lift Company
Applications Closed
Posted about 2 months ago
Internship
Lansing, Michigan
In Person
Smart Summary
The intern will support marketing and sales teams by gathering, analyzing, and interpreting data concerning markets, competitors, and customer behavior. Key tasks include conducting research, creating surveys, analyzing data from various sources, and preparing clear research summaries and presentations.
We are looking for a Market Research Intern to assist the marketing and sales teams by collecting and interpreting data related to markets, competitors, and customer behavior. The ideal candidate is currently pursuing a degree in Marketing, Business, Economics, Data Analytics, Communications, or a related field, and possesses strong analytical and communication skills. Proficiency in Microsoft Office suite and a proactive attitude are expected.
Must Have Skills for ATS
Market Research
Data Analysis
Qualitative Research
Quantitative Research
Survey Creation
Data Collection
Reporting
Presentations
Competitor Tracking
Benchmarking
Data Visualization
Microsoft Excel
PowerPoint
Critical Thinking
Communication
Job Description
Air Lift, a third-generation family owned company, was founded in 1949 in Lansing, Michigan. Air Lift supplies the automotive aftermarket with load assist products and performance suspensions for show and track. Our goal is to consistently provide products and services that meet and exceed customer’s requirements and expectations. We do this by recruiting top talent and retaining them through our commitment to professional development and preservation of our culture.
Position Summary
We are seeking a motivated and detail-oriented Market Research Intern to support our marketing and sales teams by gathering, analyzing, and interpreting data related to markets, competitors, and customer behavior. This role is ideal for someone who enjoys turning data into insights and is looking to gain hands-on experience in market analysis, strategy, and research methodologies.
Key Responsibilities
- Conduct qualitative and quantitative market research to identify trends, customer needs, and competitive landscape.
- Assist in creating surveys, questionnaires, and interview guides.
- Collect and analyze data from primary and secondary research sources.
- Prepare clear, organized research summaries, reports, and presentations for internal stakeholders.
- Support competitor tracking, benchmarking, and industry trend monitoring.
- Help maintain research databases, dashboards, and internal knowledge repositories.
- Work cross-functionally with marketing, sales, and product teams on research-related initiatives.
- Participate in brainstorming sessions, strategy meetings, and internal presentations.
Required Skills & Qualifications
- Currently pursuing a degree in Marketing, Business, Economics, Data Analytics, Communications, or a related field.
- Strong analytical and critical-thinking skills.
- Proficiency with Microsoft Excel, PowerPoint, and basic data analysis tools.
- Excellent written and verbal communication skills.
- Ability to synthesize complex information and present findings clearly.
- Detail-oriented with strong organizational skills.
- Curious, proactive, and eager to learn.
Preferred Qualifications
- Experience with survey platforms (e.g., Qualtrics, SurveyMonkey).
- Familiarity with CRM systems or marketing analytics tools.
- Basic knowledge of statistical analysis (SPSS, R, Python, or similar).
- Previous internship or project experience in market research or marketing.
What You’ll Gain
- Real-world experience conducting market and competitive research.
- Exposure to strategic decision-making across marketing and sales.
- Training in modern research tools and methodologies.
- Opportunities to present findings to senior leaders.
- A collaborative, fast-paced environment with mentorship and growth.
Air Lift Company
Air Lift Company has been developing air spring suspension products for more than 70 years. The original product, a rubber air spring inserted into a car's factory coil spring, was developed and patented in 1950. The versatility of Air Lift air springs was proven during the early years of stock car racing. Air Lift products were used by most of the stock car racing teams for twenty years and the sponsored cars were among the toughest competitors on the NASCAR Grand National Circuit. First, in the 1950s, Air Lift pioneered the use of air spring inserts in coil spring suspensions. Then, in the 1960s, Air Lift introduced the use of sleeve-type air springs on pickup truck suspensions. During the 1980s we started using air helper springs on the motorhomes and ambulances. Street rods and lowered vehicles were the target in the 1990s. Today's products are an evolution of Air Lift's breakthrough development programs applying the use of air springs in light truck and motorhome suspensions. Air Lift has won more SEMA awards for air spring development products than any other company.
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