Inside Sales Representative

ASCO Equipment

Applications Closed

Posted 4 months ago

Full Time

Euless, Texas

In Person

Smart Summary

Proactively build new business through outbound sales calls and cultivate strong relationships with customers. Guide customers through product demos and tackle challenges with thoughtful solutions.

ASCO Equipment is seeking an Inside Sales Representative with proven sales skills and a customer-first mindset. The ideal candidate should be a confident communicator with strong organizational, problem-solving, and negotiation skills, with experience or knowledge of forklifts, construction, agricultural, or heavy equipment being a plus.

Must Have Skills for ATS

Sales Skills

Customer-First Mindset

Communication

Organizational Skills

Problem-Solving

Negotiation Skills

Knowledge of Equipment

Tech-Savvy

Job Description

Are you a people person with a passion for sales and a drive to grow? ASCO Equipment is looking for a proactive Inside Sales Representative to join our team! If you’re motivated by building relationships, delivering exceptional service, and contributing to a growing, family-owned company with over 65 years of success—this might be the perfect role for you.

Be Part of Something Bigger At ASCO, we’re not just selling equipment – we’re building relationships that empower our customers to succeed. If you’re a results-driven professional with a passion for solving challenges, we want you on our team.ASCO Equipment, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities.

Why Join Team ASCO?

  • Compensation & Benefits:
  • Guaranteed base salary + uncapped commissions
  • 100% paid health insurance, 401(k) + profit sharing, and paid holidays
  • Unique Perks:
  • ACE Program: Education Assistance for employees' children pursuing higher education
  • Opportunities for career growth and professional development
  • Core Values:
  • Honor God, Develop People, Pursue Excellence, and Grow Profitably

What You'll Do:

  • Proactively build new business through outbound sales calls within your territory
  • Cultivate strong relationships with both new and existing customers
  • Follow up on inbound leads from calls, walk-ins, and web inquiries—turning interest into action
  • Sell everything from attachments to new and used forklifts, tractors and construction equipment
  • Guide customers through product demos and presentations
  • Tackle customer challenges with thoughtful solutions and top-notch service
  • Adhere to all safety regulations and complete all required training
  • Represent ASCO with professionalism and pride in everything you do

What We Are Looking For:

  • Proven sales skills and a customer-first mindset
  • Confident communicator, whether one-on-one or in front of a group
  • Strong organizational, problem-solving, and negotiation skills
  • Experience or knowledge of forklifts, construction, agricultural or heavy equipment? That’s a big plus!
  • Tech-savvy with general business software and G-Suite know-how

ASCO Equipment

ASCO knows what's on the line for our customers, and we're committed to being a blessing to those we serve. Whether you need to buy, rent, service, or purchase parts, we'll provide the fast support you need to get you back on the job. ASCO was founded on this approach 60 years ago, and we continue to practice it every day. We strive to be the first call customers make when they have agriculture, construction, and material handling equipment needs. ASCO's core values are to Honor God, Develop People, Pursue Excellence, and Grow Profitably. TEAM ASCO'S PURPOSE • Be a blessing to those we serve. • Support 600+ experienced staff members with continuous, extensive training. • Give back to our community and be good corporate citizens continually involved in philanthropic causes. • Continually improve and provide superior, ethical service to all ASCO customers, exceeding their expectations and what the competition can provide. ASCO represents CASE Construction, CASE IH, Doosan, Volvo, CAT Lift Trucks, Crown, Genie, JCB, JLG, MCFA and several other lines of well-known construction, agriculture, and material handling equipment. We have 23 locations across Texas and New Mexico in Lubbock, Amarillo, Odessa, Perryton, Midland, Clovis, Wichita Falls, Dalhart, Abilene, San Angelo, San Antonio, Austin / Manor, Belton, Dallas, Sherman, Tyler, Bryan, Brenham, Houston & Beaumont.

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